Invigorate Revenue

Aug
17

Want to build a Facebook group? Take our workshop!

When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap.  That’s why so many organizations have moved to or doubled down on online communities to connect with their audience. The questions now are how do we successfully run online communities, and is Facebook the best place for them?  […]

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Aug
17

Why a members-only model might be holding your association back

Picture this: It’s Friday night, and you’re walking home through a city. Your commute takes you past a high brick wall with ivy spilling over the top. You can’t see beyond the wall, but you can hear the sounds of a dinner party taking place in the garden beyond. There’s laughter, glasses clinking, and the […]

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Aug
13

8 ways to generate fresh content ideas for your association’s blog

As someone who oversees blog content creation in my full-time job and freelance writes on the side, I know from experience that once you hit a bad patch of writer’s block, it can be really tough to brainstorm new ideas that feel interesting and fresh. To combat this, I’ve developed a few tried and true […]

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Aug
12

Why engagement should be your association’s primary goal

Associations were once at the heart of many professionals’ social lives. Take London’s Royal Society, for instance. Founded in 1660, the Royal Society published many of the world’s most crucial scientific papers in its signature peer-reviewed journal. From Isaac Newton to James Cook, the Royal Society’s members were responsible for paradigm-shifting discoveries. Today, however, people […]

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Jul
16

14 content curation tools every online marketer should check out now

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams […]

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Jul
09

How COVID-19 has impacted association events

Organizations and associations have had to do a lot of last-minute shifting of in-person meetings and events since COVID-19 cases started rapidly rising in the United States earlier this year. In a June survey, the Center for Exhibition Industry Research found that the uncertainty around whether events can take place in their scheduled location due […]

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Jun
09

SURGE Connect is finally here!

Looking for SURGE Connect? All registrants will receive unique URLs 30 minutes prior to the start of each session. If you’ve already registered, check your inbox for the link! If you haven’t registered, do so now! We’ve planning this day for months: SURGE Connect presented by Feathr is finally here! This three-day virtual conference will […]

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May
26

Getting your podcast off the ground: insights from a successful association podcast

The popularity of podcasting isn’t slowing down anytime soon. As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. This number is sure to climb, especially as a way to reach audiences facing continued travel restrictions and social distancing in response to the […]

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May
21

3 ways to increase virtual engagement

It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve […]

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May
20

How do you price a virtual event?

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my […]

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