Invigorate Revenue

Nov
05

Your association website probably isn’t accessible — but should be

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people.  The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era […]

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Oct
29

Build a culture of automation

When we talk about automation, we are typically referring to technology by which a process or procedure is performed with minimal human assistance. I expect most association professionals have at least heard by now how automating repetitive tasks can increase efficiency and help associations better serve their members.  We conduct a lot of studies at […]

By Tirrah Switzer | Invigorate Revenue
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Oct
28

Why leadership support is important when incorporating automation

Over the decades, the world has transformed in a way that makes technology indispensable to organizations with any kind of customer service. We see so many new technologies that allow associations to keep existing members happy and renewing membership all while targeting prospects in order to grow their membership. They also allow associations to recognize […]

By Sigmund VanDamme | Invigorate Revenue
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Oct
22

Identifying opportunities to automate

When we start talking about automation or artificial intelligence, people often recoil a little. That might stem from a fear of change, or a belief that it will bring drastic change and completely disrupt the way we work. But if we pay close attention, it becomes evident how automation is already impacting various areas in […]

By Sigmund VanDamme | Invigorate Revenue
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Oct
21

Bigger isn’t always better

We are a small team at the Greater Kalamazoo Association of Realtors, currently comprised of five full-time employees and 4 remote, flexible or part-time employees. Despite our size, we serve about 1,200 members. As a team, we are doing a lot better at accepting that bigger or more isn’t always better; better is better.  We […]

By Angela McMillan | Invigorate Revenue
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Oct
10

3 problem-solving elements to find new solutions

We encounter problems every day in our personal and professional lives. It’s nothing new, and certainly nothing to be afraid of. Imagine if every time something unexpectedly bad happened, we just panicked and froze. It wouldn’t get us anywhere. Instead, we need to stay positive and work the elements to deal with our problems. Element […]

By Giuseppe Marletta | Invigorate Revenue
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Sep
24

What 1 association learned from launching its first LMS

In my first few days at LeadingAge, an association of nonprofit aging services providers, I was googling “what is an LMS?” I had been hired in a new role to assist in growing LeadingAge’s “distance” learning offerings.  I had worked at smaller aging nonprofits, none of which had a robust online learning platform. I not […]

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Sep
19

SURGE Growth registration now open

It’s no secret the association industry faces new challenges and market disruption as the world around it is made all the more complex by technological change and globalization. But did you know all of those challenges are actually opportunities? How the association industry reacts today will determine our future, and there’s only one way to tackle […]

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Sep
17

Ready to grow? 4 books to get you started

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development.  As the author of “Mastering the Rockefeller Habits” and the later update “Scaling Up: Mastering the Rockefeller Habits 2.0,” Harnish knows the value of making a plan and sticking to […]

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Sep
12

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market.  We […]

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