How a sales funnel approach can help associations attract members
The next time your association is looking for a new way to attract members, try taking a cue from the sales world. Sure, associations don’t operate like corporations or advertising agencies — but that doesn’t mean the sales funnel can’t still be a helpful tool. Here are tips for using the four stages of the […]
What associations can learn from Disney’s simple core purpose
Associations might be the original purpose-driven organizations. For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day. A lot has changed since associations’ earliest moments. In […]
4 things to look for during a content audit
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it. To address this problem, there’s no better solution than a content […]
Why email success starts with a clean subscriber list
Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to send out emails with the voracity of water coming out of a […]
How free content can build brand awareness and attract new members
The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it […]
4 ways to attract younger members
Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. The intent […]
5 ways associations can change their data for the better
Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. Every week, we pull five articles our audience liked most from our newsletters to […]
3 basic metrics all organizations should prioritize
When I first started paying attention to analytics, it all seemed so overwhelming. With a never-ending stream of data, it was hard to recognize and interpret the truly important metrics from those that were just nice to have. “It doesn’t matter whether you’re an industrial, commercial, or consumer vendor—you’re likely inundated with more data than […]
3 ways to generate non-dues revenue
The American Society of Association Executives (ASAE) Foundation regularly reports on association sources and ratios. According to a November 2016 report, revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Let’s […]
Why your membership organization needs super users
Every membership organization has members who go above and beyond. They’re the people who show up early to every panel, share every social media post and bring something extra to the table. They’re your biggest fans, advocates, and ambassadors. But as much as you might appreciate your organization’s super users, it’s not always clear how […]