Invigorate Revenue

Oct
28

Why email success starts with a clean subscriber list

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to send out emails with the voracity of water coming out of a […]

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Oct
27

How free content can build brand awareness and attract new members

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips.  While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it […]

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Oct
26

4 ways to attract younger members

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. The intent […]

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Oct
23

5 ways associations can change their data for the better

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five.  Every week, we pull five articles our audience liked most from our newsletters to […]

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Oct
20

3 basic metrics all organizations should prioritize

When I first started paying attention to analytics, it all seemed so overwhelming. With a never-ending stream of data, it was hard to recognize and interpret the truly important metrics from those that were just nice to have. “It doesn’t matter whether you’re an industrial, commercial, or consumer vendor—you’re likely inundated with more data than […]

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Oct
15

3 ways to generate non-dues revenue

The American Society of Association Executives (ASAE) Foundation regularly reports on association sources and ratios. According to a November 2016 report, revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Let’s […]

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Oct
15

Why your membership organization needs super users

Every membership organization has members who go above and beyond.  They’re the people who show up early to every panel, share every social media post and bring something extra to the table. They’re your biggest fans, advocates, and ambassadors.  But as much as you might appreciate your organization’s super users, it’s not always clear how […]

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Oct
14

Struggling to manage change? These 4 strategies can help your association adapt and evolve

Change is an unavoidable part of life.  Some changes are positive, like a brilliant executive taking the helm or a sudden flood of funding transforming your association’s capabilities. Others can be difficult, like an economic downturn that prompts layoffs. And other changes are more mundane but no less monumental, such as the emergence of technology […]

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Oct
13

These 4 questions can help frame your association’s content production strategy

The classic advice “content is king” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Any content strategy can […]

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Oct
08

How to get free publicity for your association

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. If you and your team are willing to do the work, you’ll soon find your […]

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