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Aug
09

How do you change the association industry status quo?

I first came across Maggie McGary after reading an impassioned message she wrote in the about frustrations she experienced in the industry. She wasn’t afraid to speak her mind, and what she was saying made a lot of sense. I thought, “who is this bad-ass woman and how can I hear more of what she […]

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Aug
03

3 tips to engage millennials

As a Millennial expert, I get this question a lot: How can we get millennials to engage at our association? I remember presenting at a direct marketing conference and getting a similar — and almost desperate — question from the audience about how to get millennials to listen to their marketing messages. My answer was […]

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Aug
02

What’s your greater cause?

Every once in awhile I hear the story of someone whose desire to do good is the main driver of their work, which serves as a gut check for my own path. Can I go home at the end of the day feeling proud about what I do? I’m at that point now, but it […]

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Jul
29

How to put being a change leader into action

Have you read the first part of this blog post yet? Here, we talk about how to put being a change leader into practice. So how can you be a change leader? How can you learn to strategically nag and lead change? Ask ‘Why’: Channel your inner toddler and ask “why” a lot. Asking why […]

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Jul
29

Do associations fit into the future?

I don’t know about you, but I do a lot of reading on technologies that are in the pipeline. Driverless cars, virtual reality, you name it. It’s one thing to know what’s coming, but a whole other to predict and grasp the impact it will have on our day-to-day lives. For example, have you ever considered […]

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Jul
27

Technology: Disruption or path to freedom?

Disruption. It’s a buzz word that is widely circulating, and I think people are misusing it, and even worse, overreacting to it. Panic is ensuing over it when what we’re really identifying is the latter stage of a trend that started years ago. What some call disruption, I call the logical result of actions or events. […]

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Jul
22

How redefining engagement helped this association

I’m working closely with the American Nurses Association on a wide-ranging member engagement project, and I wanted to share with you some of their thoughts on the topic. Our work involved first helping them define what engagement means for them. From there, our collaborative work team did an extensive audit of all the engagement activities […]

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Jul
20

Are you committed to continuous innovation?

The following is an excerpt from “The Membership Economy:” Innovation is motherhood and apple pie in nearly every type of organization, but for the Membership Economy, continuous innovation is especially important. The best Membership Economy organizations are constantly tinkering with their offerings. For example, American Express has offered all kinds of evolving benefits to its […]

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Jul
20

How our lives will become demonetized

People are concerned about how AI and robotics are taking jobs and destroying livelihoods, reducing our earning capacity and subsequently destroying the economy. In anticipation, countries like Canada, India and Finland are running experiments to pilot the idea of “universal basic income” – the unconditional provision of a regular sum of money from the government […]

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Jul
19

It’s time for national and local organizations to co-engage with members

For very many association members, ”engagement” includes experiences at the local level (frequently through a chapter/component), and at the national level, through the national association. There are obviously a lot of issues wrapped up in the national/component relationship, and I’m not attempting to address them all here. But I want to pull out an important […]

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