While more and more of our professional and personal lives move into the virtual realm, there are some things that really seem to demand real-life interaction. But as more and more of our professional and personal lives makes that shift, the opportunity for real-life interaction becomes ever smaller.
Video content gives us something as close as possible to the real thing.
Through a well-produced video, you can reach out to members (potential and current), to colleagues and to clients, in a way that best mimics a physical experience. This is especially important not just to attract people, but as a conversion tool. Would you buy a house after browsing a website? Or would you rather have the experience of going through the rooms, climbing the stairs and checking out the view?
Using video has many other benefits. You are able to add personality to film, and to show human emotion and character so your communications can be creative and personalized. On top of this, it lends itself wonderfully to stories, and can support meaningful relationship building, making it a marketing tool that can provoke an immediate and intense response from the viewer.
As a visual medium, it allows you to demonstrate how things work in an informative and easily digestible way, so you can spread your message efficiently. It’s shareable across all channels, and ensures that your communication is in line with vision and brand — and because images and videos are shared more than written posts, it’s a key way to increase your reach. Video content has its own Google ranking, so it can play an important role in your SEO strategy.
It is undeniable that video is a marketing and communications vehicle that speaks to your intended audience with a powerful voice. But if you are going to begin using video, you need to be producing professional, attractive effective content.