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Oct
26

4 ways to attract younger members

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. The intent […]

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Oct
26

Why you should be friends with the youngest person in the room

It’s common in many association sectors to emphasize seniority and experience when brainstorming new ideas, evaluating previous projects or making decisions that could affect the organization. But, as proven during “Making connections through non-traditional mentorship,” a SURGE Connect panel discussion, fostering relationships with and respecting the input of younger members and peers benefits association professionals […]

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Oct
23

5 ways associations can change their data for the better

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five.  Every week, we pull five articles our audience liked most from our newsletters to […]

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Oct
22

How to plan for an uncertain 2021 association conference format

The 2020 annual conference season is largely complete, and it was certainly the most confusing, demanding, and complex event period in modern times. For many associations, 2020 marked their first large-scale virtual event. Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event […]

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Oct
22

Why organizations should celebrate employees’ small victories

A successful membership drive, unprecedented enrollment numbers in continuing education courses and record conference attendance are major accomplishments for an association that are worthy of celebration. But these kinds of achievements only happen after months of grinding. How do you show your team you value their contributions every step of the way? Business coach and […]

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Oct
21

How to measure the impact of content

Every organization has a unique set of goals — some humble and commonplace, others wildly ambitious. Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there.  But without clear metrics, some organizations will never have a clear sense […]

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Oct
21

The 1 thing you need to know about GenZ

“By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles,”  reported Elisa Pratt, association authority and expert in strategic nonprofit solutions in our new member-exclusive course, “Who is your member of 2030?” With a new generation of leaders comes new work styles and leadership mindsets. Keeping up with and […]

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Oct
20

3 basic metrics all organizations should prioritize

When I first started paying attention to analytics, it all seemed so overwhelming. With a never-ending stream of data, it was hard to recognize and interpret the truly important metrics from those that were just nice to have. “It doesn’t matter whether you’re an industrial, commercial, or consumer vendor—you’re likely inundated with more data than […]

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Oct
20

How redundant communication can combat miscommunication

At countless associations around the world, one persistent issue is a silent killer: Miscommunication.  Miscommunication thrives when organizations lack clarity, honesty and vulnerability.  It can create needless tension between managers and employees. At its worst, miscommunication can alienate an association’s members and the public.  Left unchecked, it can poison employees’ morale and cause associations to […]

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Oct
19

How a middle school lesson can increase member engagement

Members come to your organization with three distinct needs: for community, self-esteem, and opportunities to reach their full potential. Throughout the course of their membership, members will cycle through these needs, and search for any solutions your organization can offer. How do you keep them around? An old middle school lesson actually offers some tips. […]

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