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Nov
03

Why this association CEO recommends two-by-two matrices

As a man who strives to fulfil meaningful missions, Pat Jones — the Executive Director and CEO of The International Bridge, Tunnel and Turnpike Association — is full of great tips and tricks, personal experiences and even a great book recommendation.  His motivation?  “A sense of satisfaction and the result of getting into the flow […]

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Nov
02

What associations can learn from Disney’s simple core purpose

Associations might be the original purpose-driven organizations.  For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day.  A lot has changed since associations’ earliest moments. In […]

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Nov
02

How to make your association dashboards work for you

I may be dating myself with this reference, but much like Johnny 5, I need input! (For those of you who are confused and staring at your computer screen, do not let the generation gap completely separate us. Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.)  I love information: […]

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Oct
30

5 tips to move forward in 2021

Association professionals are gearing up for the holiday season, and many have begun looking into ways to start the new year fresh, as we see in the top articles in this week’s Friday Five. Starting with strategies for planning conferences in 2021, and ending with how to build brand awareness and attract new members, association […]

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Oct
29

4 things to look for during a content audit

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it.  To address this problem, there’s no better solution than a content […]

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Oct
29

5 sneaky ways to ask your members for referrals

All of us have at some point been on the receiving end of a referral campaign, and we all know how annoying it can be to feel like you’re being asked to do the work for an organization.  So, when coming up with our own referral programs, design them with this in mind: If you […]

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Oct
28

Are you a good leader? Then you have these 3 qualities

Good leaders tend to share three key qualities: competence, emotional quotient and adaptability. That’s according to business consultant John Spence, who outlined those attributes in a TEDx talk called “The Leader of the Future” in 2019. A good leader doesn’t have to be a genius, he or she just needs to be competent — both […]

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Oct
28

Why email success starts with a clean subscriber list

Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to send out emails with the voracity of water coming out of a […]

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Oct
27

How free content can build brand awareness and attract new members

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips.  While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it […]

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Oct
27

Why you should think before you send

Whether a family member, coworker or friend, odds are someone has upset you at some point — and in a split-second reaction maybe you’ve said or sent something you regretted. That’s okay. This happens to everyone at some point, but there are steps we can take to avoid the unwelcome repercussions of reacting too quickly. […]

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