Photo by Maxime Rossignol on Unsplash

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. 

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do

Here are the five most-read articles from this week’s newsletter:

  1.     How to increase registration for your virtual events

“There are plenty of things we can learn from successful organizations about how they’re increasing their registration numbers for virtual events, which are clearly here to stay.”

  1.   7 ideas for creating engaging content

“Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged. If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels.”

  1.     4 LMS features worth having

“While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal.”

  1.     4 things you can learn from WaPo’s TikTok strategy

“By using these four tips to create an engaging TikTok account, your organization can connect with younger generations and entice them to engage, too.”

  1.     How a sales funnel approach can help associations attract members

“Here are tips for using the four stages of the sales funnel (attention, interest, desire, and action) to inform your membership strategy. These tips can help uncover the incredible audience growth opportunities just outside of membership’s boundaries.”

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Community Coordinator at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org team as Community Coordinator in 2020 and spends her working hours focused on providing value to our members. In her free time, Ashley enjoys DIY crafts and playing with her puppy, Scooby.

Ashley joined the AssociationSuccess.org team as Community Coordinator in 2020 and spends her working hours focused on providing value to our members. In her free time, Ashley enjoys DIY crafts and playing with her puppy, Scooby.

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