Why your organization should embrace the ‘stop-doing’ list
I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. […]
What associations can learn from Google
Many people are now moving away from college degrees and focusing on trade schools or hands-on apprenticeships, which for some makes college degrees obsolete. In fact, companies like Starbucks, Publix, Apple, Google and Bank of America have published numerous job applications no longer requiring a college education. With associations and other membership organizations already contributing […]
Dollars and Sense: What is an association member worth?
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the […]
How association professionals are handling the holidays
The holiday season is just around the corner and association professionals are gearing up to celebrate. From recreating your office holiday party at home to deciding your workshop platform for 2021, this week’s Friday Five is centered around preparing for the new year. Every week, we pull five articles our audience liked most from our […]
What associations can learn from Substack
I signed up last week for a newsletter tailored to chihuahua owners — I got a new puppy — and while I began getting super informative content about best practices for raising him, something was missing. I had heard all this information before. Out of frustration, I began to look into chihuahua-specific creators and found […]
How to deal with personal stress when your professional life invades your home
We’ve all heard of taking your work from home, but what about when you’re working at home? Relationship struggles, medical issues, money problems, familial strife or mental health deterioration happen to almost everyone at some point in life. With the COVID-19 pandemic, many of us are juggling personal and professional responsibilities from the same four […]
Why associations shouldn’t take their data at face value
As we continue through our Strategic Foresight Sprint, a member-exclusive series in which we learn together about how to forecast trends before they even happen, I can’t help but notice that many associations have only been taking their data at face value. For years, individuals and organizations alike have failed to delve deeper or proactively […]
How association professionals are preparing for 2021
There’s only a couple more weeks until the new year and association professionals are seeking ways to make the most of it. From how to be a grateful leader and ways to thrive in the digital age to a revolution in materials science, this week’s Friday Five is full of articles with fresh perspectives, new […]
How to do more with less in 2021
As the year wraps up, many organizations are having conversations about what 2021 will look like: conferences, workshops, publications, projects, innovations and so much more. To many, these new ideas may seem a little overwhelming. Between blog posts, social media, virtual events, live events, networking hours, educational materials, newsletters, email reminders, phone calls and even […]
The pros and cons of workshop platforms
As we draw increasingly closer to the one year mark of the COVID-19 pandemic, it is shocking how much has changed. Organizations and businesses world-wide have had to shut their doors, send employees home and scramble to provide some sense of normalcy to employees, members and supporters. It was through this attempt that many turned […]