Articles

Mar
12

Working remotely? Here’s how to stay productive and motivated

So you have to work from home for the foreseeable future due to the Covid-19? Or maybe you’ve been working from home for a while now and are just looking to increase your work output? Either way, this is an opportunity to work on your time management skills and overall productivity level. Here are the […]

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Mar
11

Do associations still matter?

In a world where technology continuously evolves and communication boundaries appear to blur on a global scale, we may find ourselves wondering if associations still matter in the modern age. For generations, associations have been a valuable resource for people and have helped to set standards for various industries and interest groups. They’ve long provided […]

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Mar
04

What content metrics actually matter?

If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]

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Feb
26

This is the most valuable kind of marketing you can get

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]

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Feb
19

3 things Popeyes’ chicken can teach you about branding

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months.  In deconstructing a strategy utilized by a fast food chain to create hype […]

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Feb
12

Why you should turn the office complainer into your champion

Admit it. We’ve all done it. We’ve all complained at work. If you read the latest and greatest in leadership books, they would tell you this is a sign of poor organizational culture, and while I do not disagree, where others see a problem, I see potential. Complaining is a gold mine. When I hear […]

By Michael Tatonetti | Engage People
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Feb
05

To offer most value, this association opened its online community to all

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation?  Back […]

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Jan
29

What to do with great ideas you can’t tackle right now

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]

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Jan
22

2 ways associations can prepare for the future of membership

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers.  “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said.  That approach? Membership. […]

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Jan
16

Why you should pony up the cash for your social media strategy

It might seem counterintuitive to decide to pay for something everyone usually gets for free.  Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites.  But why would you do it? For the communications team […]

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