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Nov
13

11 ways to create unique and engaging content

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year.  Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we […]

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Nov
12

3 keys to improving member retention

In a perfect world, growing your organization’s membership would be a straightforward path. New members would join and stick around, each adding to a bigger and bigger audience. But membership organizations know that reality is more complicated. While many members do join and stay, others bounce away after a year or two. For every membership […]

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Nov
12

Here’s your new marketing strategy for hybrid events

Even before the pandemic began, it was apparent that virtual events are here to stay. So, too, is the complication of merging them with live, in-person events as the coronavirus looks likely to continue impacting us all in 2021.  These kinds of hybrid events present new challenges for associations hosting and promoting them. They require […]

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Nov
11

How a strong core purpose can help expand your audience

If you had to guess the American Dental Association’s core purpose, what would you say? Good guesses might include that the ADA aims to improve the lives of dentists, or the patients they treat.  These are reasonable assumptions — but they’re not quite right. In fact, the ADA’s core purpose is to “improve oral health […]

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Nov
10

7 ideas for creating engaging content

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? And when your audience is paying attention, how can you keep them interested?  The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are […]

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Nov
10

4 steps to reduce the risk of systemic failures

The financial crisis of 2007-2008 was a teachable moment about the obscure risks of highly interconnected and interdependent systems. Prior to the almost complete meltdown of the world’s financial systems, few outside of bond traders and financial speculators had heard of Credit Default Swaps or Collateralized Debt Obligations. In a recent blog post on diginomica, […]

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Nov
09

4 things you can learn from WaPo’s TikTok strategy

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to […]

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Nov
06

Why association professionals are refreshing their strategies

Interested in great ideas for a successful new year, association professionals are checking out ways to revamp their organizations in this week’s Friday Five — starting with their core purposes, relevant content and dashboard settings. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How […]

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Nov
05

4 LMS features worth having

While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal. That’s where an LMS, or learning management system, comes in. An LMS can significantly reduce costs while allowing organizations to create […]

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Nov
05

How to increase registration for your virtual events

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge.  Take, for example, the American College of Osteopathic Family Physicians. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to […]

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