Articles

May
14

Is co-leadership right for your organization?

We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association.  Collectively, they have headed Associations North for the last three years, an association that […]

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May
13

SURGE Connect registration is now open

Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect, we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has […]

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May
13

It’s not you, it’s me: Why your mentoring relationship isn’t working out

While a mentoring relationship is traditionally thought of as a senior leader providing guidance to a junior professional, mentoring can follow many pathways. In my own career, I’ve established relationships as both a mentor and a mentee through formal mentoring programs. I also receive professional guidance though a peer group of mid to senior-level female […]

By Amy Thomasson | Empower Yourself . Engage People
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May
12

How atomic habits can increase your productivity

The true path to success comes not from reaching big goals but by developing systems that allow you to progress day to day, one step at a time. It’s these little habits that will compound and eventually determine the trajectory of your future. That’s the idea behind James Clear’s book, “Atomic Habits.” Just like atoms […]

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May
07

How associations can support members when the world stops

Restaurants, movie theatres, casinos, bars and salons have much in common, but as the seriousness of COVID-19 and its deadly potential came to light, I could only think of one.   Public interaction. While COVID-19 has brought many changes, the industries who rely on public interaction have been hit the hardest and, with them, the associations […]

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May
06

What is gamificiation, and how can associations use it best?

In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership. Knowing the importance of certification courses, associations should invest time into making these courses fun and stimulating while continuing to be informative.  Enter gamification.  Usually implemented as an online marketing technique, gamification is the application […]

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May
05

Need help with that? Consider full-circle mentoring

When we hear the word mentorship, we typically think of someone seasoned walking along someone who is less experienced and seeking to learn from their wisdom and mistakes, and that would be correct — as one aspect of mentorship. The reality is mentoring is all about relationships, and there are plenty of relationships we can […]

By Michael Tatonetti | Empower Yourself . Engage People
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Apr
29

26 ways association professionals find problem-solving inspiration

From the time we begin work in the morning to the time we wrap things up for the day, there’s no telling what’s going to come across our desks or land in our inboxes.  Especially now, as association professionals around the world are contending with the coronavirus and its impacts on not only our industry […]

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Apr
28

4 keys to ensure your virtual events are actually engaging

Editor’s note: This blog post originally ran on Elisa Pratt’s LinkedIn page.  Here in the United States, we are potentially in only the early stages of this global health crisis, and I have already reached my limit. Like you, I’m being barraged by literally hundreds of virtual event invitations! I can’t take any more boring […]

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Apr
24

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this […]

By Anthony Shop | Invigorate Revenue
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