Why association professionals are refreshing their strategies
Interested in great ideas for a successful new year, association professionals are checking out ways to revamp their organizations in this week’s Friday Five — starting with their core purposes, relevant content and dashboard settings. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How […]
4 LMS features worth having
While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal. That’s where an LMS, or learning management system, comes in. An LMS can significantly reduce costs while allowing organizations to create […]
How to increase registration for your virtual events
The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge. Take, for example, the American College of Osteopathic Family Physicians. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to […]
6 tips to convince your board to invest in data and analytics
Data and analytics (D&A) have been top of association leaders agendas for several years. However, to reach levels of maturity in D&A that have potential to bring about the biggest advantages, every area of an organization should be developing some proficiency in data and analytics. This means that D&A should be on every CEO and Executive Director’s agenda, and in some cases […]
How a sales funnel approach can help associations attract members
The next time your association is looking for a new way to attract members, try taking a cue from the sales world. Sure, associations don’t operate like corporations or advertising agencies — but that doesn’t mean the sales funnel can’t still be a helpful tool. Here are tips for using the four stages of the […]
Why this association CEO recommends two-by-two matrices
As a man who strives to fulfil meaningful missions, Pat Jones — the Executive Director and CEO of The International Bridge, Tunnel and Turnpike Association — is full of great tips and tricks, personal experiences and even a great book recommendation. His motivation? “A sense of satisfaction and the result of getting into the flow […]
What associations can learn from Disney’s simple core purpose
Associations might be the original purpose-driven organizations. For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day. A lot has changed since associations’ earliest moments. In […]
How to make your association dashboards work for you
I may be dating myself with this reference, but much like Johnny 5, I need input! (For those of you who are confused and staring at your computer screen, do not let the generation gap completely separate us. Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.) I love information: […]
5 tips to move forward in 2021
Association professionals are gearing up for the holiday season, and many have begun looking into ways to start the new year fresh, as we see in the top articles in this week’s Friday Five. Starting with strategies for planning conferences in 2021, and ending with how to build brand awareness and attract new members, association […]
4 things to look for during a content audit
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it. To address this problem, there’s no better solution than a content […]