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Oct
19

How to get new members just by answering questions

Did you know Reddit and Quora are some of the most influential sites in the world?  Quora and Reddit have over 300 and 400 million monthly active users, respectively, and for Quora, adult users with a household income greater than $100,000 spend two times more time on Quora than LinkedIn. And Reddit loves sharing links. […]

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Oct
16

How to increase engagement and inclusivity in your organization

Starting with eight ways to increase engagement, and wrapping up with embracing change and failures, this week’s Friday Five shows association professionals are looking into changing their cultures for the better.  Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up […]

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Oct
15

3 ways to generate non-dues revenue

The American Society of Association Executives (ASAE) Foundation regularly reports on association sources and ratios. According to a November 2016 report, revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Let’s […]

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Oct
15

Why your membership organization needs super users

Every membership organization has members who go above and beyond.  They’re the people who show up early to every panel, share every social media post and bring something extra to the table. They’re your biggest fans, advocates, and ambassadors.  But as much as you might appreciate your organization’s super users, it’s not always clear how […]

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Oct
14

Struggling to manage change? These 4 strategies can help your association adapt and evolve

Change is an unavoidable part of life.  Some changes are positive, like a brilliant executive taking the helm or a sudden flood of funding transforming your association’s capabilities. Others can be difficult, like an economic downturn that prompts layoffs. And other changes are more mundane but no less monumental, such as the emergence of technology […]

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Oct
14

How to write powerful emails that connect in trying times

Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started putting words to the page. The subject line […]

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Oct
13

These 4 questions can help frame your association’s content production strategy

The classic advice “content is king” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Any content strategy can […]

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Oct
12

How to use active listening to improve your organizational culture

In a healthy workplace, there is a culture of collaboration where people are friendly with each other and leadership understands exactly what each employee needs to do their best work.  That kind of understanding and solid relationship-building can only happen in an organization where people listen to one another. The employees’ concerns, feelings, and ideas […]

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Oct
12

Why organizations should invest in their employees’ failures

For the past six months, we’ve been focused on surviving the pandemic, juggling a remote office, educating our children and staying on top of our responsibilities. But many of us have not taken the necessary step of making sure we are okay. Having these responsibilities piled on top of each other can be an overwhelming […]

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Oct
09

How to increase engagement and inclusivity in your organization

Starting with content curation and organizational cultures, and wrapping up with AssociationSuccess.org’s Benchmarking Diversity in the Association Industry 2020, association professionals have engagement and inclusivity top of mind in this week’s Friday Five. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we […]

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