Articles

Mar
23

How to manage stress during the COVID-19 pandemic

Perhaps one of the most concerning effects of the coronavirus is the heightened levels of cortisol pumping through all of our veins during uncertain times. Put another way: Stress. With a global economic meltdown, job insecurity and social distancing, we’re all facing difficult times. We are social creatures; we need conversation and connections to keep […]

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Mar
21

Association leaders, the time to experiment is right now

Right now, as we face the global pandemic that is COVID-19, our environment offers both the best reason and the best opportunity we’ve ever had for our industry to rapidly experiment with a purpose of spawning transformation and building resiliency. Right now, we should start planning and executing simple business experiments, carry forward the successes, […]

By Garth Jordan | Transform Culture
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Mar
20

10 things leaders can do right now during the COVID-19 pandemic

I see business leaders going through so much right now amid the uncertainty and chaos. If we all come together, we will come out stronger. The way we lead our teams, companies and families through the next 30 to 60 days will affect the long run of our businesses — and maybe even our economy […]

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Mar
19

Let’s connect: Apply to be a SURGE speaker

There’s an annual tradition we do here in New Orleans every year: We stock up on basic medical supplies, ensure we’ve got a good stash of canned and dry goods, and yeah, maybe we keep an extra case of beer on hand. Like many of our neighbors along the Gulf Coast, hurricane season, which stretches […]

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Mar
18

Bold idea? This association got rid of its annual conference

When John Bridges took over the Arkansas State Employees Association as executive director about two years ago, he had big ideas. But big ideas cost money, and that was something Bridges didn’t have: The organization hasn’t raised membership dues since the 1980s — while just $52 per year, that can go a long way in […]

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Mar
13

10 virtual event tools you can use to move your meetings online

As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry.  Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread […]

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Mar
12

Working remotely? Here’s how to stay productive and motivated

So you have to work from home for the foreseeable future due to the Covid-19? Or maybe you’ve been working from home for a while now and are just looking to increase your work output? Either way, this is an opportunity to work on your time management skills and overall productivity level. Here are the […]

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Mar
11

Do associations still matter?

In a world where technology continuously evolves and communication boundaries appear to blur on a global scale, we may find ourselves wondering if associations still matter in the modern age. For generations, associations have been a valuable resource for people and have helped to set standards for various industries and interest groups. They’ve long provided […]

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Mar
04

What content metrics actually matter?

If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]

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Feb
26

This is the most valuable kind of marketing you can get

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]

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