STAYING FOCUSED ON THE MISSION IN THE CHAOS
In business and in life, we’re put to the test not when things are going right, but when they get chaotic. How we react can be the difference between success and failure, and determine whether our organization comes together or completely falls apart. The most successful associations can lead their teams and members through challenges and […]
INTRODUCING: OUR NEWSLETTER REFERRAL PROGRAM!
We believe that having your friends and colleagues join the AssociationSuccess.org community is the best way to build on the success we’ve experienced. We are excited to announce a referral program with a variety of exciting prizes to showcase our gratitude for the help. In order to enter the raffle for the Apple Watch you need 5 […]
MAKING SENSE OF YOUR CULTURE
Culture change, innovation, and experimentation are all hot topics. But before you go about making changes, you need to have a good grasp on what your culture truly is, not simply what you think it is. As a culture consultant, I encounter a lot of confusion around this topic. What is culture anyway? In a previous article, I’ve defined it to […]
ALLEVIATING THE CULTURE OF CONFLICT BETWEEN FUNCTIONS
What I love about the association world is that we all wear so many hats and develop such a diverse set of skills. However, the roles, responsibilities, and accountabilities are often blurred. In the corporate world I believe there to be a natural state of cultural conflict between Marketing and Sales. In the Association world, I […]
CULTURE CHANGE: IT TAKES POSITIVE TO ACHIEVE POSITIVE
I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change, especially in a setting and culture where they’re […]
3 Decisions to Join Myths and The Reason Members Join our Association
Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. MYTH #1: MEMBERS JOIN FOR OUR BENEFITS Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access […]
Maddie’s May Culture Picks
ONCE A MONTH, I’LL ROUND UP SOME LINKS TO POSTS FROM AROUND THE INTERNET ON OUR TOPIC OF THE MONTH. HERE’S THIS MONTH’S READING LIST FOR YOU ON BOARD CULTURE. How important is culture to your nonprofit board? (New.org) – A nice roundup of points to kick off this list. “Nonprofit boards are groups. All groups […]
ASSOCIATION EMAIL IS DYING
Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem). We are not going to talk all the new filters that purposely […]
Book of the Month – April 2019
Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! In a world of lightning-fast technological advancements, ever-changing economic, social and […]
Surge Co-Creation: What’s In Store?
It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. WHAT IS SURGE, YOU ASK? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are […]