Back from furlough? Here’s how to navigate the workforce
Whether working from a newly configured home office or returning to a now socially distant one, navigating the workforce for an employee returning from furlough is sure to feel different. The most important thing for employers and employees to remember when people start to come back: Be flexible. “This is an unprecedented time for many […]
Navigating change tops association industry articles this week
The COVID-19 pandemic has really shaken things up, so it’s no wonder this week’s Friday 5 is full of articles helping to navigate some important topics on change. Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. This week? You’re focusing […]
How to pivot away from old and bad data
Just when you think we’re about to close out the pandemic chapter of our lives, you turn the page and alas, the saga continues. It’s been a hard road to navigate for organizations and industries across the world. The not-for-profit sector has been hit especially hard by the virus’s impact on the economy. According to […]
Understanding the ABCs of Association Management Credentials
The paradox of professional development is that it can feel like both a necessity and a luxury. We know we need it, but we don’t always know where to start. This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards association management professionals. Personally, I have often wished […]
The best things we learned from SURGE Connect
Earlier this month we hosted our annual three-day virtual conference, SURGE Connect, where leaders from across the association industry shared thoughts, ideas and problem-solving innovations with hundreds of attendees. We’ve compiled a list of some of the best things we learned from our SURGE Connect speakers: “Until you hear from your stakeholders that … you’re […]
Getting your podcast off the ground: insights from a successful association podcast
The popularity of podcasting isn’t slowing down anytime soon. As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. This number is sure to climb, especially as a way to reach audiences facing continued travel restrictions and social distancing in response to the […]
How do you price a virtual event?
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my […]
How associations can support members when the world stops
Restaurants, movie theatres, casinos, bars and salons have much in common, but as the seriousness of COVID-19 and its deadly potential came to light, I could only think of one. Public interaction. While COVID-19 has brought many changes, the industries who rely on public interaction have been hit the hardest and, with them, the associations […]
Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy
Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Like most people, I had never heard of Carole Baskin or Big Cat Rescue until two weeks ago, when Netflix’s “Tiger King” became the escape I needed from the global COVID-19 pandemic. And while most of my friends are obsessed with whether this […]
So you have to negotiate a major event cancelation …
Negotiations between associations, hotel operators and convention centers and their attorneys are rising to front and center in many situations now regarding annual conferences and meetings as a result of COVID-19. Jeff Tenenbaum, a managing partner of the Tenenbaum Law Group, has been at the forefront of the issue while the stakes continue to rise […]