How to write powerful emails that connect in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started putting words to the page. The subject line […]
Why organizations should invest in their employees’ failures
For the past six months, we’ve been focused on surviving the pandemic, juggling a remote office, educating our children and staying on top of our responsibilities. But many of us have not taken the necessary step of making sure we are okay. Having these responsibilities piled on top of each other can be an overwhelming […]
Try this association president’s rule for guaranteeing inclusivity
As many organizations are taking steps to create dialogue on racism and inclusivity, they must ask themselves: Are we communicating in ways that actually allow others to feel comfortable and welcome enough to speak up? In a recent Q&A interview with Paul Osincup, president for the Association for Applied and Therapeutic Humor, he shared his […]
5 things association professionals need to know
Association professionals are looking into ways to grow their teams, successfully run their online presence, combat writer’s block and tackle good hiring practices for the new quarter in this week’s Friday Five. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come […]
The 5 qualities of a successful remote culture
With COVID-19 changing the working world for the foreseeable future, organizations around the world are adjusting to the flexibility working remotely brings. Not only does working remotely increase productivity, lower costs and improve employee retention, it also opens the opportunity for a wider pool of applicants. That’s why we asked Wall Street Journal-bestselling author Robert […]
3 tips for moderating tough conversations
With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances. In times like these, especially as voters in the United States near […]
Want to look better on Zoom? Take our workshop!
I remember the first time I used Zoom: the many technical difficulties, cameos from children, pets, greenscreen backgrounds and an inability to feel completely comfortable on camera. When COVID-19 first began it was understood by most that these things were normal and could be overlooked. But now, as video conferences become the new norm, it […]
How To Land Sponsorships For Your Virtual Events
The coronavirus has dramatically changed the way associations run live workshops and events. It’s also changed how they get them sponsored. Moving to a 100 percent virtual environment is a great safety precaution, but it doesn’t come without its challenges. This is especially true when it comes to meeting revenue goals. Has the process of […]
How associations can predict and prevent member churn
As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions. Thomas Altman and Dray McFarlane, predictive analytics experts and co-founders of Tasio, […]
How being disruptive truly makes a difference
Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began […]