Seeking 2 brave association executives
I wanted to share an exciting opportunity surrounding the Engaging Associations Forum conference, which will be held in Ottawa, Ontario, from July 19th-21st, 2017. (To read more about the conference, click here). EAF is looking for two courageous association exec volunteers — one from a trade association and another from a professional association — to be on […]
Do you suffer from a fixed mindset?
Do you have a fixed mindset in terms of your abilities? It may very well be hindering your growth as a person. Here’s a handy illustration we put together that walks you through a fixed and a growth mindset. If you prefer the written word, find it below! Praise is something that all of us […]
Why new members actually join associations
We think new members join for professional development and networking, but a new member joins for one of these reasons: They believe in the cause. It is time to invest in their career. Someone they respect is a member. A boss or manager says they have to join. They are on a hunt to find […]
The SEO Implications of Gating Content
Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Generally this type of scenario doesn’t negatively impact SEO, butwhat if the embedded content is […]
The SEO implications of putting content behind a paywall
I came across a question on ASAE Collaborate about the search engine pptimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page on your CMS site. Generally this type of scenario doesn’t negatively impact SEO, but what if the embedded […]
How to make the offer your sponsors can’t refuse
Does your prospectus follow the same old format? I’ve seen a few lately, and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention. I have a few tips for you: USE DATA Prospective sponsors […]
The most valuable trait a market can have
I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.” When I walked into the room, I could see I […]
Member email fails (and how to recover from them)
If you have sent a mass email to your members before, I’m sure you can relate to the nervousness as you hit the “send” button. Even though you have triple-checked each field and asked a co-worker to proofread for you, the indelible nature of the send-off has you paranoid something will go wrong. Most of […]
Membership dues should get you more than another reason to spend money
For a number of years, I’ve heard conversations about “changing membership models.” This is a difficult discussion to have across individual membership societies and trade associations because who joins (individual v. company) in each model dictates the types of membership categories and/or access provided. We all know the “reason for being” for a professional society v. […]
How an organization turned my engagement into cash
A company that provides business education recently fell under my radar, as one of its primary lessons is on building an engaged audience. That is why it is a fascinating exercise to consider how this organization built its own audience. After all, it really should be their best case study, right? So how did I become […]