Author: Chelsea Brasted

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.

Jan
06

Why every staffer should be involved in cybersecurity

When we walk out the front door, we lock it behind us. We double-check that our car keys are in our pockets, and we have our kids text us when they get to their friend’s house.  We do all these things because we’re concerned about our safety. Those checks, double-checks and procedures we have in […]

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Jan
02

Can your members become fans? David Meerman Scott says yes

When David Meerman Scott and his daughter, Reiko Scott, set out to write “Fanocracy,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy?  The answer they found, in short, is yes.  By looking into scientific research that explains how humans experience physical closeness and empathy as well […]

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Dec
31

See the top 10 articles from AssociationSuccess.org in 2019

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. And while we were pulling all of these articles together, by looking at our web traffic, social […]

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Dec
30

Connecting chapter conversations with national audience is key

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way. Each of the organization’s five regional chapters host annual meetings, which bring together about 100 to 150 participants each around the country.  […]

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Dec
26

Start learning what you want, when you want with The Lab

What would your 2020 look like if you could promote strategic thinking on your board of directors? Are there ways you could learn from the growth of the Membership Economy in industries outside the world of associations? And have you considered hosting your own virtual event to connect with members who don’t have the means […]

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Dec
24

8 numbers you should know for 2020

Before association industry professionals check out for the holidays, they’re making their plans for 2020 and checking them twice.  And that’s all well and good, but how often are plans getting made that actually respond to the data we’ve spent so much time collecting over the course of a year? And how often are we […]

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Dec
19

Ready to grow your organization? Listen to Verne Harnish on SURGEcast

As the author of “Mastering the Rockefeller Habits” and its follow-up, “Scaling Up: Mastering the Rockefeller Habits 2.0,” few are in position to offer advice on how to grow your organization quite like Verne Harnish. The founder of the Entrepreneur’s Organization and the founder and CEO of the executive coaching company Scaling Up, Harnish sat […]

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Dec
17

Are association chapters worth the effort?

Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing.  “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]

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Dec
12

Are you creating content you don’t actually need?

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people.  Why?  They were sending too many.  NAR’s staff of about 300 people […]

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Dec
09

Why it’s not good enough to ask what members want

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.  The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it […]

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