2 ways associations can prepare for the future of membership
When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers. “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said. That approach? Membership. […]
Why you should pony up the cash for your social media strategy
It might seem counterintuitive to decide to pay for something everyone usually gets for free. Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. But why would you do it? For the communications team […]
Ready yourself for a cultural transformation with John Spence on SURGEcast
If you’re not being intentional about your culture, then it’s not doing enough to help your organization be as successful as possible. So how do you go about creating and maintaining your organizational culture? That’s where John Spence comes in. We spoke with the business coach for SURGE Growth in 2019, and then shared that […]
Why you need your own board of directors
Both Marice Fernando and Amy Thomasson have both participated in formal mentorship programs and found their own mentors by forming relationships with key figures in their professional lives. But they’ve also found another path to developing those relationships and advisers for their work, and that’s by forming their own boards of directors. While many of […]
Yep, even your IT manager can make cybersecurity mistakes
Let’s get one thing out of the way quickly: Ray Arambula does not consider this story his most perfect, shining moment. But what it does represent instead is a perfect example of how cybersecurity requires every single person in an organization to know that mistakes do happen, and we’re all responsible for what happens when […]
Why every staffer should be involved in cybersecurity
When we walk out the front door, we lock it behind us. We double-check that our car keys are in our pockets, and we have our kids text us when they get to their friend’s house. We do all these things because we’re concerned about our safety. Those checks, double-checks and procedures we have in […]
Can your members become fans? David Meerman Scott says yes
When David Meerman Scott and his daughter, Reiko Scott, set out to write “Fanocracy,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? The answer they found, in short, is yes. By looking into scientific research that explains how humans experience physical closeness and empathy as well […]
See the top 10 articles from AssociationSuccess.org in 2019
As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. And while we were pulling all of these articles together, by looking at our web traffic, social […]
Connecting chapter conversations with national audience is key
Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way. Each of the organization’s five regional chapters host annual meetings, which bring together about 100 to 150 participants each around the country. […]
Start learning what you want, when you want with The Lab
What would your 2020 look like if you could promote strategic thinking on your board of directors? Are there ways you could learn from the growth of the Membership Economy in industries outside the world of associations? And have you considered hosting your own virtual event to connect with members who don’t have the means […]