Author: Chelsea Brasted

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.

Dec
30

Connecting chapter conversations with national audience is key

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way. Each of the organization’s five regional chapters host annual meetings, which bring together about 100 to 150 participants each around the country.  […]

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Dec
26

Start learning what you want, when you want with The Lab

What would your 2020 look like if you could promote strategic thinking on your board of directors? Are there ways you could learn from the growth of the Membership Economy in industries outside the world of associations? And have you considered hosting your own virtual event to connect with members who don’t have the means […]

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Dec
24

8 numbers you should know for 2020

Before association industry professionals check out for the holidays, they’re making their plans for 2020 and checking them twice.  And that’s all well and good, but how often are plans getting made that actually respond to the data we’ve spent so much time collecting over the course of a year? And how often are we […]

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Dec
19

Ready to grow your organization? Listen to Verne Harnish on SURGEcast

As the author of “Mastering the Rockefeller Habits” and its follow-up, “Scaling Up: Mastering the Rockefeller Habits 2.0,” few are in position to offer advice on how to grow your organization quite like Verne Harnish. The founder of the Entrepreneur’s Organization and the founder and CEO of the executive coaching company Scaling Up, Harnish sat […]

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Dec
17

Are association chapters worth the effort?

Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing.  “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]

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Dec
12

Are you creating content you don’t actually need?

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people.  Why?  They were sending too many.  NAR’s staff of about 300 people […]

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Dec
09

Why it’s not good enough to ask what members want

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.  The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it […]

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Dec
05

Tools you can use to organize your content strategy

So much of what an association produces involves or revolves around content.  There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we […]

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Dec
03

This worksheet helped 1 association trim its website by 95%

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.”  Something had to be done.  As the senior manager for digital strategy at the American Society for Microbiology, […]

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Dec
02

Is it time to Marie Kondo your content?

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider.  “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice […]

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