Author: Chelsea Brasted

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.

Mar
13

10 virtual event tools you can use to move your meetings online

As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry.  Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread […]

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Mar
04

What content metrics actually matter?

If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]

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Feb
26

This is the most valuable kind of marketing you can get

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]

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Feb
05

To offer most value, this association opened its online community to all

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation?  Back […]

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Jan
29

What to do with great ideas you can’t tackle right now

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]

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Jan
22

2 ways associations can prepare for the future of membership

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was happening with and to the way organizations reached their customers.  “This new approach was really relevant and applicable to any number of different kinds of organizations,” she said.  That approach? Membership. […]

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Jan
16

Why you should pony up the cash for your social media strategy

It might seem counterintuitive to decide to pay for something everyone usually gets for free.  Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites.  But why would you do it? For the communications team […]

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Jan
13

Ready yourself for a cultural transformation with John Spence on SURGEcast

If you’re not being intentional about your culture, then it’s not doing enough to help your organization be as successful as possible. So how do you go about creating and maintaining your organizational culture? That’s where John Spence comes in. We spoke with the business coach for SURGE Growth in 2019, and then shared that […]

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Jan
09

Why you need your own board of directors

Both Marice Fernando and Amy Thomasson have both participated in formal mentorship programs and found their own mentors by forming relationships with key figures in their professional lives.  But they’ve also found another path to developing those relationships and advisers for their work, and that’s by forming their own boards of directors.  While many of […]

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Jan
07

Yep, even your IT manager can make cybersecurity mistakes

Let’s get one thing out of the way quickly: Ray Arambula does not consider this story his most perfect, shining moment. But what it does represent instead is a perfect example of how cybersecurity requires every single person in an organization to know that mistakes do happen, and we’re all responsible for what happens when […]

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