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Apr
03

Association Board Leaders: Move Gracefully Off the Scene

Grace (ɡrās). Noun. A way of moving that is smooth and attractive. A controlled, polite, and pleasant way of behaving in social situations. ————— As a former association leader, you need to move gracefully off the scene. You have played a leadership role at your association. Maybe as the President, or Treasurer or Member of […]

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Mar
29

Why Smart Partnerships Make All the Difference

Solving the membership challenge can be a tough nut to crack.Associations must blend together the three-part formula: attract new members with a cutting-edge value proposition; retain existing members through reinforcing your value proposition; and maintain, improve and enhance the value proposition as an organization in the marketplace. This difficulty compounds at the local level or […]

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Mar
27

No More No-Shows: How to Increase Attendance at Free Events

So you are planning a free educational event. You’ve developed top notch education, opened registration and before you know it, the event is sold out. Work over, right? Not exactly. There are things you can do now to reduce the number of empty seats on the day of the event. Why should you care about empty […]

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Mar
27

No More No-Shows: How to Increase Attendance at Free Events

So you are planning a free educational event. You’ve developed top notch education, opened registration and before you know it, the event is sold out. Work over, right? Not exactly. There are things you can do now to reduce the number of empty seats on the day of the event. Why should you care about empty […]

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Mar
26

Pitch Competition: What Does the Future Hold?

As part of our upcoming virtual conference, SURGE Spring, we are holding a pitch competition. We want to make sure that the sessions we’re holding are deeply reflective of our community’s interests, and what better way to make that happen than to put it to a vote? Although the line-up for the spring conference is already determined, […]

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Mar
22

New Technological Realities: What’s on the Market?

In my last article, I introduced Virtual, Augmented and Mixed Realities and the roles they can play in our lives. This is a trendy topic these days because these technologies are increasingly accessible in the market. Most major companies have been working on these mediums, not just for the entertainment field. Education, food, medical, corporate, government, and […]

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Mar
20

Leaders of Tomorrow: What to Look for in a Prospective CEO

The association community is facing a crisis of leadership. Many powerful leaders in the space will retire in the next decade, and those roles must be filled by individuals fit to take on today’s changing environment. The CEO can make or break the association from the inside. They fundamentally impact and drive the organizational culture, whether […]

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Mar
19

SURGE Spring Line-Up: What’s In Store at the Summit

It is with great excitement and anticipation that we announce the full SURGE Spring session and speaker line-up for our May 2nd-4th interactive virtual summit. Our twelve sessions all explore the theme of transformation, rooted once again in the belief that our best resource for change is collective knowledge. Just like last time, an attendee chat will run […]

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Mar
16

Digital Transformation Research: We Need Your Help!

Digital transformation is a key strategic issue that is blasting through the commercial world, resonating among business leaders, academic/business programs, and on the tips of most consultants’ tongues – but it is a different, and difficult, matter to pinpoint the actual digital progress being made in associations. During our Advisory Group meetings for digitalNow 2018 Executive Summit, […]

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Mar
15

Using “Passiontivity” for Maximum Employee Engagement

As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees. They’re bearing the brunt of all this uncertainty, and this often translates into employee disengagement. It’s not just that a volatile working environment is unsettling, but that today’s professionals are looking for more than mere […]

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