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Feb
27

I run a small business. Here’s how to recruit me to your association.

During my 25 years in the association business, I’ve seen organizations discuss the value of recruiting and retaining small businesses, and the frustration of servicing growth enterprises. But now I have a unique perspective as a small business. Dilemma #1. Most associations can make the case that I need to be interested in government relations. […]

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Feb
24

Is your job a little too easy? Here’s a challenge

If you can do your job with your eyes closed, then chances are you aren’t getting a lot of satisfaction from your day-to-day. Here’s a challenge to kick it up a notch. Watch the video here, or check out the transcript below.  Today I was at the gym lifting weights in total autopilot mode. My mind […]

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Feb
22

Stop asking ‘why’

Has your supervisor ever asked, “why did you do it that way?” or “why do you want this posted on social media?” How did that make you feel? Did you instantly get defensive? Did you feel like you had to justify your reasoning? Now turn that around. Have you ever asked a fellow staff member […]

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Feb
20

Try this creative way to align your national and local chapters

If you work for a national association that also has local chapters, it is extremely important to align these two different but related entities. Doing that can be tricky, especially because the formal and informal relationships between the national (or international) and local levels can take many forms. While there is no panacea, one way […]

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Feb
17

Can you have a real relationship online?

Increasingly, we’re seeing the well-articulated fear that a consequence of our digital age is the loss of meaningful interactions, which are being replaced by “likes” and superficial conversations. As a community manager, I look at things a little differently. By the nature of my role, I spend a lot of time conversing with people online. I always […]

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Feb
14

Your extracurriculars could help shape your career

I keep hearing about all these reasons why people shouldn’t work too much — health, wellness, sanity — but nobody has time for that. Don’t get me wrong: Of course you should take care of yourself, but don’t fool yourself into thinking you don’t have the time or the energy to contribute to your profession […]

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Feb
13

Can science fiction help you see the future?

We spend a lot of time thinking about what the future is going to look like. And that makes sense, right? We plan out our careers. We write five-year plans. We put together strategies to move the needle forward in our organizations. And then comes disruption. The linear paths we’ve crafted for ourselves are completely […]

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Feb
09

Were millennials dealt a bad hand?

Simon Sinek is the author of the bestselling books, “Leaders Eat Last” and “How Great Leaders Inspire Everyone to Take Action.” He is also, as a turns out, a very compelling speaker. A clip from an episode of “Inside Quest” went viral, and for good reason. In the interview, Sinek lays out the four factors he attributes to […]

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Feb
08

The power 1-click ordering has on your bottom line

People like convenience. Today, many products are specifically-designed to improve the user experience and make people’s lives easier. Convenience-focused pieces of technology range from smart-kitchen devices that let you view your fridge’s contents while you shop for groceries to robotic vacuum cleaners owners can activate to start cleaning their houses with the touch of an app. When it comes […]

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Feb
06

5 marketing trends for associations in 2017

Marketing is one of those disciplines that leaves you feeling one step behind all of the time. Particularly now with the increased use of social media and the hundreds of startups flooding your inbox with digital marketing tools, it’s hard to separate what new marketing techniques are actually being implemented successfully vs. what seems to be trendy purely […]

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