WEIGHING THE RETURN ON NOT INVESTING
A while ago, while keynoting a conference on using data and new technology, and there was one particular person in the audience who was full of questions. This person was asking about the Return on Investment (ROI) on this, that, and the other. At a certain point, I got off the stage, walked up to this […]
Creating a Knowledge Community: Where Technology Meets Need
I believe that technologists too often focus on technology. Key organizational problems are no longer technology specific, and technology issues themselves are not the target of our broader problem-solving efforts (or at least they shouldn’t be). Instead, technology is implicated on a broader, more strategic level, across the entire structure of the organization. This means that […]
How AI will keep membership personal
Looking to the immediate future of our associations, we are faced with a tension. Our organizations are committed to expanding our membership pools and extending outreach while also continuing to engage, interact with and establish meaningful connections between our members. But as our communities grow, the possibility of really knowing our members and effectively responding […]