Author: Chris Gloede

Chief Consultant at

Chris Gloede is the Chief Consultant for Ricochet Advice, a firm helping associations transform their marketing and membership through modern lead generation, marketing automation, technology, and analytics. Chris helped pioneer live virtual events as the CMO of the American Bar Association where he created its monthly free continuing education program. At the time, it was the world’s largest recurring educational virtual event. Chris now brings similar innovations to his clients in this changing world.


What sponsors want – and don’t want – from virtual conferences

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]