Author: Chris Gloede

Chief Consultant at

Chris Gloede is the Chief Consultant for Ricochet Advice, a firm helping associations transform their marketing and membership through modern lead generation, marketing automation, technology, and analytics. Chris helped pioneer live virtual events as the CMO of the American Bar Association where he created its monthly free continuing education program. At the time, it was the world’s largest recurring educational virtual event. Chris now brings similar innovations to his clients in this changing world.


How to plan for an uncertain 2021 association conference format

The 2020 annual conference season is largely complete, and it was certainly the most confusing, demanding, and complex event period in modern times. For many associations, 2020 marked their first large-scale virtual event. Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event […]


What sponsors want – and don’t want – from virtual conferences

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]