How to plan for an uncertain 2021 association conference format
The 2020 annual conference season is largely complete, and it was certainly the most confusing, demanding, and complex event period in modern times. For many associations, 2020 marked their first large-scale virtual event. Next year’s big meetings will be even harder, fraught with even greater challenges — starting with which conference format to choose. Event […]
What sponsors want – and don’t want – from virtual conferences
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]