4 lessons from millennial association members
Jamie Notter hosted an all-Millennial panel to discuss common questions in the association space regarding the largest generation in U.S. history. The impetus came from Beth Burchill, a Millennial who works at the American Counseling Association. She was fired up after having sat through yet another conference session where a Baby Boomer preached about how […]
Why creating an online community is like planning a party
I remember when I first took on the task of managing AssociationSuccess.org. In trying to fathom the role, I concluded – quite simply – that my job was to keep the conversation going. “Easy enough,” I thought to myself. After all, if anyone has ever sat next to me at a dinner table, they know […]
Why it’s important your association becomes a habit
Engagement is a huge topic within the association industry. And for good reason. Our associations have tremendous value to offer, but we’re having some trouble catching (and keeping!) attention in an environment that is so rapidly transforming. As a behavioral designer, Nir Eyal is an expert on the psychology of habits. We’ve brought him into […]
3 insights from a behavior designer
I first came across the work of Nir Eyal when his book “Hooked: How to Build Habit-Forming Products“ was selected for the AssociationSuccess.org book club. He spent years researching products that form habits and determining the correlation between them. What does he mean by habits? When you’re sitting in a waiting room with nothing to do, […]
How to make an association member keep coming back
Have you ever put any thought into the products that are now habits for you? Think Twitter, Facebook and even email. There was a point in time when you didn’t know they existed, and now you use them every day. How did they make it into your life, and why weren’t they abandoned at some […]
Webinar: The membership economy
What do Amazon, Starbucks and Adobe have in common? They have all entered the “Membership Economy,” recognizing the advantage of forging long-term relationships with customers over simple one-time transactions. As an association, you can pat yourself on the back, because you’re well ahead of this curve. However, as private sector companies gain consciousness of the […]
4 ways associations can prepare for the future
We talk a lot about technological disruption on AssociationSuccess.org, but our recent interview with Peter Diamandis elevated a previously speculative discussion to a realization of inevitability. We cannot ignore what is coming. Our world is undergoing incredible changes thanks to technology, and this is occurring at an accelerating rate. What does this mean for the industries […]
How do you change the association industry status quo?
I first came across Maggie McGary after reading an impassioned message she wrote in the about frustrations she experienced in the industry. She wasn’t afraid to speak her mind, and what she was saying made a lot of sense. I thought, “who is this bad-ass woman and how can I hear more of what she […]
What’s your greater cause?
Every once in awhile I hear the story of someone whose desire to do good is the main driver of their work, which serves as a gut check for my own path. Can I go home at the end of the day feeling proud about what I do? I’m at that point now, but it […]
Do associations fit into the future?
I don’t know about you, but I do a lot of reading on technologies that are in the pipeline. Driverless cars, virtual reality, you name it. It’s one thing to know what’s coming, but a whole other to predict and grasp the impact it will have on our day-to-day lives. For example, have you ever considered […]