What do Amazon, Starbucks and Adobe have in common?
They have all entered the “Membership Economy,” recognizing the advantage of forging long-term relationships with customers over simple one-time transactions.
As an association, you can pat yourself on the back, because you’re well ahead of this curve. However, as private sector companies gain consciousness of the value of membership, increased competition is on your horizon.
We’ve already seen it happen with companies like LinkedIn, whose platform effectively undermined the networking value of many professional associations.