Author: Robbie Kellman Baxter

Robbie Kellman Baxter brings over 20 years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized, venture-backed companies as well as industry leaders such as ASICS, Netflix, Electronic Arts, Microsoft, the NBA and The Wall Street Journal.

A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. She has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Robbie is the author of "The Membership Economy: Find Your Superusers," "Master the Forever Transaction & Build Recurring Revenue," a book that has been named a top 5 Marketing Book of the Year by Inc.com, as well as the forthcoming title "The Forever Transaction" (McGraw-Hill 2020).

She coined the popular business term “Membership Economy.” Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and retail and community organizations.

Prior to launching Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

Aug
30

4 Lessons on The Membership Economy

Have you noticed lately how many organizations are joining the Membership Economy? Netflix and Amazon are two obvious examples, but more and more private sector companies are seeing the potential of unlocking a forever transaction through membership. As an association, this is how you’ve been doing things from the very beginning, which is why you’ve had so […]

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Jul
20

Are you committed to continuous innovation?

The following is an excerpt from “The Membership Economy:” Innovation is motherhood and apple pie in nearly every type of organization, but for the Membership Economy, continuous innovation is especially important. The best Membership Economy organizations are constantly tinkering with their offerings. For example, American Express has offered all kinds of evolving benefits to its […]

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