Author: Robbie Kellman Baxter

Robbie Kellman Baxter created the popular business term “membership economy" and is the founder of Peninsula Strategies LLC, a strategy consulting firm.

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.


4 Lessons on The Membership Economy

Have you noticed lately how many organizations are joining the Membership Economy? Netflix and Amazon are two obvious examples, but more and more private sector companies are seeing the potential of unlocking a forever transaction through membership. As an association, this is how you’ve been doing things from the very beginning, which is why you’ve had so […]


Are you committed to continuous innovation?

The following is an excerpt from “The Membership Economy:” Innovation is motherhood and apple pie in nearly every type of organization, but for the Membership Economy, continuous innovation is especially important. The best Membership Economy organizations are constantly tinkering with their offerings. For example, American Express has offered all kinds of evolving benefits to its […]

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