Author: Larry Guthrie

Director of Communications and Marketing at Association for Corporate Growth

Larry Guthrie is the director of communications and marketing for the Association for Corporate Growth, having joined the organization in 2013. Over the last 20 years, Larry has worked in both the corporate and association worlds across all areas of marketing, communications and events.

Currently, he delivers strategic marketing communications across 59 chapters and 14,500 members, including ACG’s two signature events, four regular publications, membership recruitment & retention initiatives, public policy efforts and all social media channels.


How to Implement a Successful Email Onboarding Campaign

First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the […]