Author: Lakisha Woods

Chair of ASAE’s Communications Section Council

Lakisha Ann Woods, CAE, is senior VP & Chief Marketing Officer at the National Association of Home Builders. Woods oversees all revenue-generating programs unrelated to NAHB’s International Builders’ Show exhibit space sales. Such activities include sponsorship sales and partnerships with major national companies. She also identifies new business opportunities and handles NAHB branding and public image initiatives. Woods 26-member staff is also responsible for the marketing of all association education, products and services including the International Builders Show.

During her 13 year tenure at NAHB, Lakisha has developed strategic marketing plans that resulted in up to a 300% increase in revenue for several products and services. Prior to joining NAHB, Lakisha was the executive director of marketing and e-business for the Associated General Contractors of America, where she managed the associations overall marketing efforts including the national and many local chapter web sites.

Lakisha is the current Chair of ASAE’s Communications Section Council and has spoken as a presenter at several local, regional, and national industry events. She holds a bachelors of science degree from the University of Maryland in College Park and lives with her husband in Beltsville, Maryland.


How do we get more association industry recruits?

I ended up a career in associations the same way everyone I’ve met did: By happy accident. I worked for a large advertising company right out of college and went back to my alma mater, the University of Maryland College Park (UMCP), and visited its alumni website to look for new opportunities. I knew I […]