Author: Erin Shy

EVP of Event Technology at Community Brands

As EVP of  Event Technology, Erin Shy drives the vision, strategy, delivery, and support for Community Brands event tech product portfolio, enabling our association customers to more effectively achieve their missions and reach their members through world class events.

Erin comes to Community Brands from Abila, where she served as Senior Vice President of Product, and drove the vision and strategy for the Abila product portfolio. Over the course of her career, Erin has worked with hundreds of organizations, consulting on various methods to elevate their business practices using innovative technologies.

She holds a Bachelor of Arts in Middle Eastern Studies from the College of William & Mary. Erin is a frequent speaker at national and international conferences, including the Association of Fundraising Professionals (AFP), Association for Advancement Services Professionals (AASP), and Nonprofit Technology Network (NTEN). She serves on the board of the Giving Institute, and regularly volunteers with various causes, including refugee services, as well as STEM (Science, Technology, Engineering, and Math) and leadership programs for young women.


Using Personalization to Stop Choice Overload

The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground.  I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it […]