Author: Eric Lanke

President and CEO at National Fluid Power Association

Eric Lanke is the President and CEO of the National Fluid Power Association, a trade association of more than 340 organizations serving the hydraulic and pneumatic industries. He is responsible for setting NFPA’s strategic direction, and overseeing the programs and communications needed to achieve its objectives. He also serves as the President and CEO of the NFPA Education and Technology Foundation, an affiliated charitable organization that supports outreach, education and research programs in fluid power.

Prior to NFPA, Eric worked at Executive Director, Inc. (EDI), one of the five largest association management companies in the United States, where he held leadership positions with the American Academy of Allergy, Asthma and Immunology and the American Academy of Emergency Medicine.

Eric is a Certified Association Executive (CAE) and an active member of the American Society of Association Executives (ASAE), and a board member of the Council of Manufacturing Associations of the National Association of Manufacturers (NAM). He has chaired and served as an active member of the Wisconsin Society of Association Executives (WSAE), where he has led task forces focused on the adoption of for-profit innovative practices by non-profit organizations and on increasing the use of membership diversity in the organization’s activities and decision processes.

He received his BS degree from the University of Wisconsin.


Before You Begin: 5 Co-Creation Tips

Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions. If […]