Author: Doreen Ashton Wagner

Greenfield Services

Doreen is an Organizational Catalyst at Greenfield Services, an association management and consulting firm dedicated to membership-based organizations and the meetings industry. She co-founded the company with her husband Heinz in 1998 and sold it to long-time employee Meagan Rockett in November 2016.

She continues to consult for Greenfield’s association clients as a Member Engagement Expert and professional facilitator. In July every year, Doreen co-produces The Engaging Associations Forum, a thought-leadership conference designed to elevate the education level and facilitate conversations between association leaders.


How do you measure meeting success?

Back in October 2015, I wrote an article on the seven purposes of a meeting. I argued, with the cost and effort for any meeting to be organized, it behooves us as professional planners to ensure the purposes behind bringing people together to remain at the forefront of all we do. I had an opportunity […]


7 more low-cost ways to boost conference engagement

We already talked about five ways association meeting planners can plan events to create more and better conversations amongst participants, making for a more engaging experience. Find seven more ideas for creating engaging events below! 6. GET PEOPLE TO MOVE We’ve all heard sitting is the new smoking. So, get people to move! Teach people […]


5 low-cost ways to boost engagement at your next conference

There has been a rise in “unconferences” at meetings of late in response to meeting delegates increasingly shunning lecture-style, didactic conferences. Google explains an unconference as “a loosely structured conference emphasizing the informal exchange of information and ideas between participants, rather than following a conventionally structured program of events.” The thought of planning a completely […]

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