Author: Ben Martin

Executive Director at The Review Society

Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, and a winner of the National Association of REALTORS®’ Technology Spotlight Award, Ben Martin is an association executive with 19 years of experience in working and consulting for membership organizations. He is the Executive Director of The Review Society, a membership organization dedicated to advancing the science, ethics and business of online customer reviews.


Natural Symbiosis: Review Culture and Our Associations

“I know what I need, and it isn’t a salesperson.”* According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review, it […]