Author: Aldo Maragoni

Aldo Maragoni has been working in communications for more than 20 years, having started his career as a newspaper reporter before moving into editing and design. For more than 10 years, he has been communications manager at the California Society of CPAs, where he oversees the organization’s social media strategy and content, monthly magazine, various e-communications and web content.

He approaches communications strategy with the same mindset he does playing hockey: Head up. He surveys the ice and plots each stride, yet shifts on the fly to meet changing needs and technological advancements to avoid checks into the boards.

Aldo earned a bachelor’s degree in journalism from San Jose State University.



It might be defined; it might not. Either case, it’s still there—your company’s culture. More than foosball tables, vending machines and flex schedules, organizational culture hits to the personality of a company. It defines the environment in which employees work, including—but going beyond—company mission, values, ethics, expectations and goals. When talking about corporate culture, it likely […]


Lean thinking: One size does not fit all

With January right around the corner, it can only mean one thing: Resolutions. You can likely guess what’s frequently atop the list of most popular resolutions — losing weight, or something along the lines of getting fit. This, coupled with a recent conversation with association colleague Arianna Rehak, got me thinking about waistlines. Not mine, but […]