3 unexpected association marketing campaigns
People love to be surprised. When our familiar contexts are re-arranged, or we are met by the unexpected, we are provoked into feeling something new and unanticipated. We also love to be entertained, and stimulating someone’s emotions and feelings often leaves more of a mark than targeting their more rational, intellectual responses. When it comes to […]
Are you doing all you can to keep new members engaged?
It is a consistent and shared concern within our industry: How can associations best engage and retain new members? If you are troubled by low retention of new association members, you are not alone. The renewal rate among new members is substantially lower than that of the established membership base (every year, up to 30% […]
Why we need to learn to say ‘no’
When our inboxes, to-do lists and brains are full to the brim, and we feel pulled in all directions, sometimes the most powerful weapon in our arsenal is the humble Post-It note. A sage piece of advice or an inspiring message stuck on the corner of your computer screen is more than just decorative: It […]
3 lessons from Jeff Hurt’s webinar
It is a struggle with which many of us are sadly too familiar: No matter how cutting-edge our vision, how transformative our beliefs or how ambitious our foresight, it is difficult to implement these bold new insights. Especially in a context where people’s minds are preoccupied with current problems or committed to traditional behavior, it […]
Are you going to ASAE Annual?
Calling all ASAE Annual attendees and YAP Nation! You are invited to YAP’s Annual Network-FEST, following in the footsteps of some incredible parties over the years hosted at ASAE Annual. This YAP yearly event promises to be a night of networking, revelry, and memory-making. Anybody in the association and hospitality industries will have the opportunity […]
Engagement in action: Key takeaways from EAF
We’ve all been sent event feedback surveys, asking us politely about our experience and collecting comments, concerns and suggestions for improvement. It’s usually difficult to fill these in, especially because we often aren’t sure what we even wanted, what we should have expected, or what we would prefer – let alone how to articulate it. […]
What do shared values tell us about our members?
The association space is distinctly diverse with membership comprising a huge variety of industries, each with their specific concerns, priorities and struggles. Yet we all share the mutual goal of understanding, engaging, and communicating with our members. While it is important to attend to the differences that make your association, and its members, unique, there is […]
Will AI be able to help us be more creative?
Creativity and innovation are two of the most powerful buzzwords in contemporary culture. We push ourselves on a personal level to think differently and to imagine new landscapes in which to work, invent and produce. We also strive at a company level to be new, to be singular and to stand out – and in […]
3 key takeaways from Sarah Sladek
Disruption is a scary word. And the landscape of the new Talent Economy is definitely a disruptive one: As a culture into which the newest – and largest – generation in the workforce has been born and raised, however, it is equally as dangerous to ignore it. Sarah Sladek argues that the refusal of some organizations […]
So you want a more engaging organization? Design one
Professor Don Norman, the director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better.” Being positively affected by the design of an object triggers your creative thinking, which in turn helps the object’s usability; you are in a better position to […]