Author: Amanda Kaiser

Amanda Kaiser is a qualitative member researcher. She has conducted 319 member interviews and counting. Through these interviews she helps associations understand their members’ goals, challenges, opinions, fears, and hopes. These insights become the building blocks of their member-focused vision and future-focused strategy, innovation and marketing plans. Amanda also writes a three-times weekly blog for association professionals. You can check it out and subscribe at or follow her on Twitter @SmoothThePath.


The 4 skills associations should be teaching

Marketing associations share best practices for leveraging social media. State bar associations develop sessions on the new statutes. Associations for HR professionals teach about Affirmative Action. We are really good at teaching profession-specific skills. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can […]

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