TELLING THE ADVOCACY STORY: MOVING MEMBERS FROM “ME” TO “WE”
For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!” In a previous article, I […]
HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE
For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]