Author: TASIO

At Tasio we don’t just predict the future, we help you change it! Tasio takes your existing membership data and uses cutting-edge Machine Learning techniques to uncover deep patterns in member behavior. Our platform helps you understand what members are likely to do next in their journey, and gives you the tools to help them get the most out of their membership.

By combining state of the art AI with an intuitive and user friendly interface, we help you put your data to work. With our predictive modeling you can identify members at risk of not renewing and know which actions will convince them to stay. You can increase e-commerce sales by predicting product purchases and cross-sell opportunities. You can individualize your member outreach by charting member journey paths and behavior-based member personas. And do much more!

Dec
15

Dollars and Sense: What is an association member worth?

The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the […]

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Nov
23

2020 Election Lesson for Associations: Predictions are Only as Good as Your Data

Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact. And then Super Tuesday came. And Super Wednesday. And Super Thursday. . . Although aggregators like FiveThirtyEight were (in the end) correct in their projections, there were also some big […]

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