Dollars and Sense: What is an association member worth?
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the […]
2020 Election Lesson for Associations: Predictions are Only as Good as Your Data
Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact. And then Super Tuesday came. And Super Wednesday. And Super Thursday. . . Although aggregators like FiveThirtyEight were (in the end) correct in their projections, there were also some big […]