Author: Sheri Singer

Singer Communications

As a leader in the association community, Sheri is passionate about solving her client’s communications, PR and marketing challenges. Both on staff and as a consultant, she has worked with more than 75 associations.  She has 25 years of award-winning experience with expertise in writing and editing, content development, market research, strategic communications, digital media strategy, messaging, advocacy, branding, and media relations and training. She is the 2020 Immediate Past Chair of American Society of Association Executive's Healthcare Community Advisory Committee and a former member of ASAE’s Communications Section Council. Before launching Singer Communications, she was a senior executive with top public relations agencies (Ketchum PR) handling Fortune 500 clients. She started her career on association staff and spent 12 years as Director of Communications managing all internal and external communications. She was a board member of the Public Relations Society of America, National Capital Chapter and a member of the International Association of Business Communicators. She writes, blogs, and has been a podcast guest for various outlets. She speaks at national and state association conferences about 10 times a year. Sheri holds a B.A. from the University of Maryland, College Park and has more than 20 graduate credits.


More Than a Logo Change: Rebrand Reflections

Your association’s brand is your image, or the perception of the association by your target audiences. In short, it’s your association’s personality. Often we think of a rebrand as changing your association’s logo—but it’s more complicated than that. Rebranding also involves your color scheme, tagline, and messaging. It includes your print and digital communications such […]


What The Book of Mormon Taught Me About Association Management

Editor’s Note: I attended Sheri’s session at ASAE16 and found the insights from her panelists to be invaluable, so I asked her to write an article summing up the points. For ASAE16 I thought about using a symbol of the Salt Lake City as a metaphor for associations—winter sports, mountains, Mormons. Since I had just […]