More Than a Logo Change: Rebrand Reflections
Your association’s brand is your image, or the perception of the association by your target audiences. In short, it’s your association’s personality. Often we think of a rebrand as changing your association’s logo—but it’s more complicated than that. Rebranding also involves your color scheme, tagline, and messaging. It includes your print and digital communications such […]
What The Book of Mormon Taught Me About Association Management
Editor’s Note: I attended Sheri’s session at ASAE16 and found the insights from her panelists to be invaluable, so I asked her to write an article summing up the points. For ASAE16 I thought about using a symbol of the Salt Lake City as a metaphor for associations—winter sports, mountains, Mormons. Since I had just […]