Be like Netflix to inspire member loyalty
In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few […]
8 ways to make your next conference more engaging
We all have been there. We have registered for that conference, rearranged our work and personal schedules, stood in airport lines and managed flight delays – all with eager anticipation for a great two or three days of learning and networking. But something happens. The conference falls flat. We sit in stodgy windowless conference rooms with […]