Author: Lisa Vivinetto

Chief Marketing Officer at Dynamic Benchmarking

Lisa Vivinetto is a co-founder and the Chief Marketing Officer of Dynamic Benchmarking, a software company specializing in web-based benchmarking for professional and trade associations. She has been in the business of performance improvement since graduating from college, first in the field of training and development, and now helping associations and their members understand the power of benchmarking and peer to peer comparison. As an executive and sales educator Lisa knows first-hand the value of performance data to a company’s success and truly believes that you “can’t manage what you can’t measure”. Today, Lisa uses her experience as a career marketer, training and development professional and sales executive to introduce business leaders everywhere to the latest innovations in benchmarking.


What New Members Want

Through my research into new member engagement, conducted alongside Amanda Kaiser at Kaiser Insights, we found that programs designed to welcome new members into an organization get results.They can boost member renewal rates and improve a member’s experience for the long haul. There are many ways to go about engaging new members, and focusing on in-person experiences […]