Author: Elizabeth Weaver Engel

CEO and chief strategist at

Elizabeth has been a member of the association community for more than 20 years. She is currently CEO & Chief Strategist at Spark Consulting LLC: Explosive Growth for Associations.


Bridging The Education to Employment Gap Will Take An Industry-Wide Movement

My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a System That Works. Shelly Alcorn, who was producing a vodcast at the time, invited me to talk about how the findings of the report might affect associations. It was a great conversation and […]


How going Lean can steer you in the right direction

Lean startup is an innovation system developed by Eric Ries that came out of his experiences with lean process improvement, which is all about reducing waste and defects and working more efficiently and effectively. Ries had an insight: It doesn’t matter how quickly you’re moving if you’re headed in the wrong direction. Lean startup methodology […]