Author: Elizabeth George

Director of Membership Development & Engagement at Shop! Environments Association

Elizabeth George, CMM is Director of Membership Development & Engagement with Shop! Environments Association.  She has also served as Director of Membership & Programs with the U.S. Tour Operators’ Association and as a chapter operations specialist with Meeting Professionals International.

She also speaks on leadership development, organizational change and best practices in green meetings.  Elizabeth currently serves as Vice President of Membership on the board of MPI South Florida.


Why Membership is Everybody’s Business

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member – but it only takes seconds to lose one”. I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, […]


Why your current members are your best tools for getting new ones

A membership should be used. Much like joining a gym, becoming a member of an association offers you an enormous range of opportunities and benefits; if you actively use them. If you don’t hit the gym on a regular basis, you won’t see any results. That means a healthy membership demands consistent exercise by actively […]