Why Membership is Everybody’s Business
There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member – but it only takes seconds to lose one”. I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, […]
Why your current members are your best tools for getting new ones
A membership should be used. Much like joining a gym, becoming a member of an association offers you an enormous range of opportunities and benefits; if you actively use them. If you don’t hit the gym on a regular basis, you won’t see any results. That means a healthy membership demands consistent exercise by actively […]