Author: Cathy Bouwers and Michael Grant

Cathy is a communications professional, avid runner and frequent winner of door prizes. She has been working in the not-for-profit sector for over ten years, navigating the ever changing landscape of communications. In her role at CSMLS, she brings imaginative communication ideas to life and solves real business challenges along the way. One day Cathy will write her literary masterpiece.  Until then, she channels her creative flair into meaningful membership experiences which have garnered several international awards.

Michael is a creative communicator who has a penchant for wild ideas.  He has spent twelve years working in marketing and communications for the not-for-profit sector, moving over to the association world in 2010.  In his current role, Michael heads up a fearless team of creative professionals who are responsible for CSMLS’s web presence, social media, advocacy, publications, and member recruitment & retention campaigns. Always looking to be innovative with small budgets, Michael’s work has garnered national and international awards for marketing and communications excellence.


5 ways to transform your team’s brainstorming

Great ideas don’t appear out of thin air. If you want your team to start taking more innovative approaches to solving organizational problems, you may need to change the way you work. The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet, it has won several […]