4 things to look for during a content audit
After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. In fact, poorly written or formatted posts can hurt your organization more than help it. To address this problem, there’s no better solution than a content […]
Are you a good leader? Then you have these 3 qualities
Good leaders tend to share three key qualities: competence, emotional quotient and adaptability. That’s according to business consultant John Spence, who outlined those attributes in a TEDx talk called “The Leader of the Future” in 2019. A good leader doesn’t have to be a genius, he or she just needs to be competent — both […]
How free content can build brand awareness and attract new members
The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it […]
Why organizations should celebrate employees’ small victories
A successful membership drive, unprecedented enrollment numbers in continuing education courses and record conference attendance are major accomplishments for an association that are worthy of celebration. But these kinds of achievements only happen after months of grinding. How do you show your team you value their contributions every step of the way? Business coach and […]
How to measure the impact of content
Every organization has a unique set of goals — some humble and commonplace, others wildly ambitious. Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. But without clear metrics, some organizations will never have a clear sense […]
How redundant communication can combat miscommunication
At countless associations around the world, one persistent issue is a silent killer: Miscommunication. Miscommunication thrives when organizations lack clarity, honesty and vulnerability. It can create needless tension between managers and employees. At its worst, miscommunication can alienate an association’s members and the public. Left unchecked, it can poison employees’ morale and cause associations to […]
How a middle school lesson can increase member engagement
Members come to your organization with three distinct needs: for community, self-esteem, and opportunities to reach their full potential. Throughout the course of their membership, members will cycle through these needs, and search for any solutions your organization can offer. How do you keep them around? An old middle school lesson actually offers some tips. […]
Why your membership organization needs super users
Every membership organization has members who go above and beyond. They’re the people who show up early to every panel, share every social media post and bring something extra to the table. They’re your biggest fans, advocates, and ambassadors. But as much as you might appreciate your organization’s super users, it’s not always clear how […]
Struggling to manage change? These 4 strategies can help your association adapt and evolve
Change is an unavoidable part of life. Some changes are positive, like a brilliant executive taking the helm or a sudden flood of funding transforming your association’s capabilities. Others can be difficult, like an economic downturn that prompts layoffs. And other changes are more mundane but no less monumental, such as the emergence of technology […]
These 4 questions can help frame your association’s content production strategy
The classic advice “content is king” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Any content strategy can […]