Photo by Sergey Zolkin on Unsplash
Starting with eight ways to increase engagement, and wrapping up with embracing change and failures, this week’s Friday Five shows association professionals are looking into changing their cultures for the better.
Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do!
Here are the five most-read articles from this week’s newsletter:
“Any content strategy can be boiled down to four essential components: identifying the content’s purpose, format, audience and potential for engagement.”
“If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement.”
“We all have at least one friend or relative in our lives who listens just so they can figure out what to say next. People who listen to respond rather than to understand are missing a crucial skill — active listening.”
“Employees who feel comfortable going to leadership with problems and when potential resulting failures are okay have a higher tendency for innovation and experimentation leading to organizational growth.”
“Associations also tend to place a high value on history and tradition. While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind.”
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