These podcasts tie together several innovative strategies toward moving the ball forward, from recruiting your CEO to jumping into the sales game, to landing the “huge” membership accounts, to digging deep to find out what your association sponsors really want and how to give it them.

Surefire Sales Strategies for Association CEOs

Increasingly, I’m finding association chief executives becoming more active in their organization’s fundraising programs. Possibly prompted by some recent rumblings from their board: “Where’s the growth? We need additional revenue to fulfill our mission.” In this episode, I offer several concrete recommendations for CEOs who wish to actively embrace a business approach to generating new association revenue.

Big Game Hunting in Association Membership Sales

Hungry to catch “big game” in sales? In this one, I discuss my sales methodology in landing the huge accounts. Obviously, everyone wants to make the big money, and I present from two different perspectives: How to recruit big members and how to keep the ones you have.

Give Your Sponsors What They Really Want

I have been talking with sponsors in different industries and what I’m learning is fascinating. “In these discussions with vendor and supplier members within our industry associations, they’ve been very forthcoming with what they really want.” Tune in as I share my sponsorship intel.

The Moery Company | Website

JP Moery is the President and founder of The Moery Company. He has more than 25 years of experience in the association industry, having built a track record of success at the nation’s most influential associations. Headquartered in Alexandria, VA, The Moery Company is a fast growing firm focused on the revenue growth of associations and nonprofits.

JP Moery is the President and founder of The Moery Company. He has more than 25 years of experience in the association industry, having built a track record of success at the nation’s most influential associations. Headquartered in Alexandria, VA, The Moery Company is a fast growing firm focused on the revenue growth of associations and nonprofits.

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