These podcasts tie together several innovative strategies toward moving the ball forward, from recruiting your CEO to jumping into the sales game, to landing the “huge” membership accounts, to digging deep to find out what your association sponsors really want and how to give it them.
Increasingly, I’m finding association chief executives becoming more active in their organization’s fundraising programs. Possibly prompted by some recent rumblings from their board: “Where’s the growth? We need additional revenue to fulfill our mission.” In this episode, I offer several concrete recommendations for CEOs who wish to actively embrace a business approach to generating new association revenue.
Hungry to catch “big game” in sales? In this one, I discuss my sales methodology in landing the huge accounts. Obviously, everyone wants to make the big money, and I present from two different perspectives: How to recruit big members and how to keep the ones you have.
I have been talking with sponsors in different industries and what I’m learning is fascinating. “In these discussions with vendor and supplier members within our industry associations, they’ve been very forthcoming with what they really want.” Tune in as I share my sponsorship intel.