Photo by Andrew Neel on Unsplash

As our members gear up to participate in our Strategic Foresight Sprint, association professionals around the world are also focusing on preparing for the future. In this week’s Friday Five, we see association professionals are ready to improve their practices for 2021.

(Want to be part of the sprint, an AssociationSuccess.org member-exclusive in which we’ll all learn together about how to forecast trends before they happen? Get details about joining now!

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do! And if you are subscribed, join our referral program to start earning free stuff when your colleagues subscribe, too! 

Here are the five most-read articles from this week’s newsletter:

  1.     4 types of ungated content to create to engage your audience

“Some associations use smart, creative, and innovative content to engage a larger audience — and attract new members in the process.”

  1.   3 keys to improving member retention

“Retention is a major concern for any membership program. Learn what it takes to make membership a forever transaction.”

  1.     6 building blocks to an innovative culture

“In order to accomplish meaningful change, organizations have to have the foundation to support the experimentation and expectations true innovation brings.”

  1.     Why you should keep fine-tuning your content strategy

“Many organizations set it and forget it when it comes to content. They should continuously monitor engagement, make adjustments and improve.”

  1.     How a strong core purpose can help expand your audience

“Associations can benefit from transitioning to an Open Garden model, which encourages associations to think beyond its core membership.”

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Community Coordinator at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org team as Community Coordinator in 2020 and spends her working hours focused on providing value to our members. In her free time, Ashley enjoys DIY crafts and playing with her puppy, Scooby.

Ashley joined the AssociationSuccess.org team as Community Coordinator in 2020 and spends her working hours focused on providing value to our members. In her free time, Ashley enjoys DIY crafts and playing with her puppy, Scooby.

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