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Everyone loves a good secret weapon, and it seems association professionals really love the kind that’ll help in producing great content. That’s perhaps why a webinar tops our list of the Friday 5. 

Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. This week? You’re focusing on change. Starting with those tips and tricks to avoid information overload, the list also includes insight into what the future may look like and reducing systemic inequities.

How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do

Here are the 5 most-read articles from this week’s newsletter:

  1.     Content Curation: Your Association’s Secret Weapon Against Information Overload

Hilary Marsh and Elizabeth Engel Weaver offer a free recording of their webinar on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload. You can also read our interview with the two researchers here.

  1.     Why associations should drive innovation

Featuring insight from Forbes.com and President and CEO of the Michigan Society of Association Executives Donna Oser, we look at the importance of associations fostering innovation.

  1.     How Advocacy Fits Into Your Organization’s Fundraising Strategy

Nonprofit Hub’s Leigh Kessler writes about how nonprofit advocacy can fit into and advance your fundraising strategy by furthering your mission, engaging your supporters and acquiring new donors.

  1.   Bill Gates: How the pandemic will shape the near future

Bill Gates talks best (and worst) case scenarios for the coronavirus pandemic in the months ahead, explaining the challenges of reducing virus transmission, providing an update on promising vaccine candidates, and offering his thoughts on reopening.

  1.     The Clock Doesn’t Tell the Whole Story

Jeffery Cufaude of Idea Architects writes of ways to “reduce the systemic inequities of the clock that inhibit people from making their strongest contributions in the workplace.“

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Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

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