Photo by Hal Ozart on Unsplash

Reorganizing your priorities, the art of storytelling and how one association gained a cult following in just six months — these are the top headlines for association professionals this week. 

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do

Here are the 5 most-read articles from this week’s newsletter:

  1.     Why your association needs storytelling

Jeremy Fuchs shares why it is so important to focus on the stories behind your association, and provides two exercises to help bring your stories to life.

  1.     Why a members-only model might be holding your association back

Here’s how rethinking your audience using the Open Garden model can reinvigorate your association’s membership.

  1.     8 ways to generate fresh content for your association’s blog

Freelance writer and strategist Emily Malkowski shares her experience dealing with writer’s block and actionable ways to overcome it.

  1.     How a brand new association got 1.3 million to act

This Q&A with Director of Communications Audrey Fix Shaefer tells us how the National Independent Venue Association grew from nothing into an organization with over a million supporters.

  1.     Why engagement should be your association’s primary goal

Based on the Open Garden Model created by Amith Nagarajan, this article gives 3 reasons organizations should prioritize their engagement.

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Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

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