Check out our collection of eBooks from speaker insights, guest contributions, key themes emerging from live chats during our online conferences and other helpful resources for helping you to become a badass leader.

  • All
  • content strategy
  • empower yourself
  • invigorate revenue
  • leadership
  • member management
  • technology
  • transform culture

A collection of insights from SURGE Growth 2019

SURGE Growth 2019 challenged association professionals to consider the ways their organizations can grow, from their membership opportunities to professional development. This eBook delves into those various dimensions around growth and includes themes from the speakers’ conversations, snapshots of ideas from guest speakers and attendees alike, links to further resources and more.

Beginner’s Guide to Creating Video Content

You know that video content is a powerful tool, but how do you make the plunge with little experience, and a low budget to boot?

  • A step-by-step guide to creating high quality, good-looking video content.
  • A run-through of the equipment you will need to shoot your footage.
  • Templates to help you plan, deliver, and edit effectively.

How to Create a Project Toolkit for Your Local Chapters

If you work for an association at the national level, a really effective way to reinforce the efforts of your local chapters is to create a cohesive toolkit with information sent to each of them

  • Identify common challenges.
  • Manage and mobilize your stakeholders.
  • Partner with your local chapters to find examples.
  • Distribute your toolkit and measure its effectiveness.

Troublemakers! Influencing a Culture that Drives Success

During the Troublemakers! Influencing a Culture that Drives Success session, the speakers explored topics such as:

  • How are you changed by culture?
  • Making sense of your culture
  • Culture change
  • Distinguishing points of view

Top Insights from the ASAE Technology Council

During the Top Insights From the ASAE Technology Council session, the speakers explored topics such as:

  • Weighing the return on not investing
  • Data: of the people, by the people, for the people
  • How to successfully onboard a new leader in your organization

The Future is Now – Get Ready to Work It

During the The Future is Now — Get Ready to Work It session, the speakers explored topics such as:

  • Smart sourcing a new generation of talent
  • New perspectives on work
  • The full potential of the changing freelance economy
  • Addressing the freelance wave
  • Getting the best results with your consultants

Tech is Powered by the People

During the Tech Is Powered By the People session, the speakers explored topics such as:

  • Becoming a champion of technological innovation
  • Improving the relationship between people and technology
  • Aligning vision with technology
  • Busting myths about inclusive leadership

Putting Members in the Driver’s Seat

During the Putting Members in the Driver’s Seat session, the speakers explored topics such as:

  • The case for human connection in the techie world
  • Don’t make paying you an inconvenience
  • Be like Netflix and inspire loyalty in members
  • The tricky business of understanding member’s needs
  • Staying focused on the mission in the chaos

Power of A is the Power to Problem Solve

During the Power of A is the Power to Problem Solve session, the speakers explored topics such as:

  • How to Empower a Community of Problem Solvers
  • Moving members from “me” to “we”
  • Getting more out of conference planning sessions
  • New association verbs

Navigating the “Messy Middle of your Association Management Career”

During the Navigating the “Messy Middle of Your Association Management Career” session, the speakers explored topics such as:

  • Mid-careerists as mentors and mentees
  • Learning doesn’t stop at mid-career
  • Paving your path to your mid-career
  • The ABC to becoming a healthier human in your association

Mind the Gap: Advancing the Workforce through Association Education

During the Mind the Gap: Advancing the Workforce Through Association Education session, the speakers explored topics such as:

  • Job candidates struggling to communicate
  • The role of associations in the educational landscape
  • How microcredentials are affecting learning paths
  • How to resuscitate your education

Local Perspectives on the Association Industry Path

During the Local Perspectives on the Associaton Industry Path session, the speakers explored topics such as:

  • Learn from organizations tackling similar challenges located all around the world
  • Hear from international leaders who are spearheading the association movement
  • Consider a new perspective on global partnerships and another way of “associating”
  • Get insight about opportunities for global collaboration

Kickin’ @$$ and Taking Non-Dues Revenue

During the Kickin’ @$$ and Taking Non Dues Revenue session, the speakers explored topics such as:

  • 4 steps to identifying non-dues revenue opportunities
  • Proving your value by investing
  • How to tell if your non-dues programs are worth it
  • Nickel and Diming your way to a raise
  • How can associations provide ROI value to their corporate partners?

Drive Member Loyalty with Personalized Experiences and Predictive Analytics

During the Drive Member Loyalty with Personalized Experiences & Predictive Analytics session, the speakers explored topics such as:

  • Is personalization creepy or convenient?
  • Personalization and learning efficienty and effectiveness
  • Using personalization to stop choice overload
  • Creating a positive business culture

Approaches for Human-Centered Design in Technology Initiatives

During the Approaches For Human-Centered Design In Technology Initiatives session, the speakers explored topics such as:

  • Applying Human-Centered design to association technology initiatives
  • How a hacking disaster was turned into an opportunity
  • Improving technology the agile way
  • What’s hiding in your day-to-day data?

Mission Critical: Advance Your Industry’s Workforce Through Real Learning

With key insights from a corresponding SURGE Optimism session, the speakers explored topics such as:

  • Paths of learning towards workforce development
  • Transformational learning programs
  • Orienting learning towards the future

Facing – And Embracing – The Future of Learning

With key insights from a corresponding SURGE session in 2017, the speakers explored topics such as:

  • Microlearning
  • Competency Based Education
  • Virtual Reality
  • Talent Shortages and Professional Development

How to Effect Change No Matter Your Job Title

Featuring key insights from a corresponding SURGE session in 2017 such as:

  • Identifying the ideal leader
  • Navigating staff structure changes
  • How to be a change agent
  • Working with feedback

Transforming Associations Through Artificial Intelligence

With key insights from a corresponding SURGE session in 2017, this eBook covers:

  • Defining and understanding AI and its potential
  • Advice for association decision-makers
  • Featured case studies

The Workforce Crisis (And What To Do About It)

With key insights from a corresponding SURGE session in 2017, you’ll review:

  • Association careers and where to find them
  • Millennials in associations
  • A workforce crisis survival guide
  • Case study: OSCPA and the school to career transition

Association Leaders and the Analytical Mindset

With key insights from a corresponding SURGE session in 2017, the speakers explored topics such as:

  • Data and storytelling
  • Using data to build an LMS
  • Using data to plan a conference
  • Communicating data

Let’s Break Down Our Organizational Silos

With key insights from a corresponding SURGE session in 2017, this eBook will help you:

  • Define and deconstruct silos
  • Plan events
  • Host meetings that bring staff together
  • See the positive side of silos

How to Innovate The Lean Way

With key insights from a corresponding SURGE session in 2017, you’ll review:

  • The six “Lean” principles
  • What makes minimum viable products valuable
  • How to embed Lean into operations
  • Case studies: Before and after Lean

Putting Member Engagement Into Action

With key insights from a corresponding SURGE session in 2017, this eBook will give you:

  • Ideas for member engagement in your organization
  • 3 steps to welcome new members
  • The key to authentic engagement
  • Foolproof marketing strategies

The Trials and Tribulations of Non-Dues Revenue

With key insights from a corresponding SURGE session in 2017, you’ll read about:

  • How to harness the power of industrial partners
  • Whether you should build an app
  • Downsizing offerings to maximize impact
  • Results from the partnership professionals survey

Getting Clear About Culture Change

With key insights from a corresponding SURGE session in 2018, the speakers explored topics such as:

  • Laying the foundation for culture change
  • Worst case scenario culture
  • Better brainstorming

Strategic Digital Transformation

With key insights from a corresponding SURGE session in 2018, the speakers explored topics such as:

  • Relevant and innovative digital strategies
  • How to get buy-in from all levels
  • Why we should focus on cause before effect
  • Transformations that serve the wider community

Exploring New Markets: How Research, Analytics and Risk Assessment Can Help

With key insights from a corresponding SURGE session in 2018, the speakers explored topics such as:

  • Political black swans and international markets
  • Data acquisition and analysis
  • Bias-free questions in surveys
  • How to challenge competition

Five-Star Professional Development Results on a One-Star Budget

With key insights from a corresponding SURGE session in 2018, you’ll learn: 

  • Common professional development myths
  • Unexpected ways to learn every day
  • How to embed learning into your culture

A Practical Discussion on Driving Rapid Technological Change

With key insights from a corresponding SURGE session in 2018, you’ll review:

  • Why passion is necessary for driving change
  • IT decision-making across departments
  • Practical applications of AI

Co-Creation: Building Shared Purpose and Value with Members

With key insights from a corresponding SURGE session in 2018, you’ll understand:

  • How to prepare for a co-creative process, and the role empathy plays
  • Lessons learned from local government
  • Sunsetting activities with ease

The Future of Work is Here

With key insights from a corresponding SURGE session in 2018, the speakers explored topics such as:

  • Brick-and-mortar vs. virtual spaces
  • Work-life integration
  • A case study of a virtual pioneer

Revamp to Revitalize and Grow

With key insights from a corresponding SURGE session in 2018, this eBook will help you review:

  • The ups and downs of revamping communications
  • Diversity
  • How to adjust your hiring process

How to Lose New Members in 90 Days or Less

With key insights from a corresponding SURGE session in 2018, the speakers explored topics such as:

  • The power of picking up the phone
  • Tips on implementing a successful email on-boarding campaign
  • How to make newbies feel welcome

Busting the 7 Myths of Entrepreneurship

With key insights from SURGE Optimism, this eBook is here to help you:

  • Find the 3 ways to make your organization more entrepreneurial
  • Bring advocacy into your association
  • Understand the story of a life-saving coalition

Content Strategy and Designing for Relevance

With key insights from SURGE Optimism, this eBook is here to help you:

  • Understand the buyer persona
  • Find foolproof methods for getting your content chaos under control
  • See the importance of connection in your content strategy

Thinking Differently About the Future of Governing

With key insights from SURGE Optimism, this eBook is here to help you:

  • Be optimistic about the future of association governing
  • Review 3 key concepts to get your board back on track
  • Cultivate leadership on boards
  • Understand the need for diversity on boards

Productivity – A State of Mind at Work

With key insights from SURGE Optimism, you’ll review:

  • 7 small steps towards mindful productivity
  • The keys to setting boundaries to enhance your productivity
  • What makes us productive at work
  • The difference between being productive and just busy

Creating A Culture of Success

With key insights from SURGE Optimism, this eBook reviews:

  • Grassroots vs. executive-led approach to culture building
  • A president’s perspective on how to make culture happen
  • Why culture and learning looks different for everyone

I.D.E.A.S. Volume 2

“Innovation, Developments, Examples, Advances, Standards in Association Governance and Management”

This collection of short articles was written by professionals around the world who share a passion for associations, including contributions from Octavio “Bobby” Peralta and the challenges he’s faced while professionalizing association management in the Philippines.

I.D.E.A.S. Volume 1

“Innovation, Developments, Examples, Advances, Standards in Association Governance and Management”

Octavio “Bobby” Peralta assembled this valuable compendium of original and sourced articles and blogs. With over 27 years of working in and building up associations, he has extensive experience and knowledge on association governance and management.