Master the ‘Forever Transaction’ with Robbie Kellman Baxter

Master the ‘Forever Transaction’ with Robbie Kellman Baxter

This virtual workshop originally aired April 16, 2020. Interested in seeing it for yourself? All Members have access to view previous workshops, panel discussions and interviews through our Video Archive. Join now to get unlimited access! 

“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers.

With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future — even as our industry faces broad change and uncertainty.

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Robbie Kellman Baxter brings over 20 years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized, venture-backed companies as well as industry leaders such as ASICS, Netflix, Electronic Arts, Microsoft, the NBA and The Wall Street Journal.

A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. She has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Robbie is the author of “The Membership Economy: Find Your Superusers,” “Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by Inc.com, as well as the forthcoming title “The Forever Transaction” (McGraw-Hill 2020).

She coined the popular business term “Membership Economy.” Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and retail and community organizations.

Prior to launching Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.