Surge Co-Creation 2019
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Sessions and Speakers
Thanks to our speakers, whose ideas were the very backbone of this event.
POWER OF A IS THE POWER TO PROBLEM SOLVE
Members value associations because associations help solve their challenges. The lifeblood of your value equation is the type and quality of the solutions and experiences you offer to members and their member organizations. In this conversation we cover how to accurately and clearly define your members’ challenges, methods for helping members solve them and transformative techniques to help cement member engagement. This session is for association leaders who have been thinking hard about association value, relevancy and innovation.
TROUBLEMAKERS! INFLUENCING A CULTURE THAT DRIVES SUCCESS
Yes, YOU can be a positive culture influencer. Culture is really not that hard to define. It’s the human actions — and all the other “stuff” — that reinforces what’s truly valued in an organization. Can you help build a culture that drives success? Can you step out, ask the tough questions and be the dissenter and collaborator all at once? Wherever you are in an organization, you can introduce the culture you want to see. Just be prepared to test, experiment, show quick results, define processes, rally your allies, shore up your systems and build feedback mechanisms. And be just a little defiant, within the boundaries of your influence. We discuss how you can care for your culture and have your culture care for you.
NAVIGATING THE 'MESSY MIDDLE OF YOUR ASSOCIATION MANAGEMENT CAREER'
Are you in a mid-career phase of your life? Too “seasoned” for the young professionals resources but not quite senior enough for the CEO track? How do you continue to grow and evolve professionally? What if there are not just one, but many things you want to learn? How do you find the right mentor? How do you keep from getting stuck in a box, or worse, a rut? Our organizations are not designed for the messiness of individuals wanting to carve their own pathways. What can we do to change that, from an individual perspective?
KICKIN’ @$$ AND TAKING NON-DUES REVENUE
You know the value of non-dues revenue to support your member initiatives, strategic goals and capabilities. You’re probably doing okay with some existing added revenue streams, too – but is it enough? Our panel of financial and revenue experts review ways for associations of all sizes, missions and levels of financial savvy to tap into new sources of non-dues revenue. We cover how to evaluate potential non-dues revenue ventures before you commit staff and organizational investment in them. And we discuss how to ensure the success of a new revenue generating venture through marketing, member buy-in and unbiased, data-based evaluation.
TECH IS POWERED BY THE PEOPLE
“The Matrix.” “2001: A Space Odyssey.” “Weird Science.” What do these brilliant works of art have in common? They are all about the intersection of people and technology. Here, we talk about this relationship. We demonstrate that technology is a means to an end, and not the solution itself. We discuss how to create value that starts with people first. We challenge each other to harness technology by fostering a culture of innovation and analysis, where leadership and staff are equipped and empowered to question, continuously improve and experiment. And finally, we explore how the tech can help us serve our members, support our organizations and create better experiences for both members and staff.
LOCAL PERSPECTIVES ON THE ASSOCIATION INDUSTRY PATH
Globalization should not come from a place of expansion, but rather from collaboration. There are organizations all around the world that are tackling similar challenges and have identified similar opportunities. Wherever there are opportunities for collaboration, how can our unique insights bring clarity to complex global challenges? In this session, you hear from leaders who are spearheading the association movements in their respective countries. They offer their perspective on global partnerships, and how we might consider “associating.”
BLOCKCHAIN FOR ASSOCIATIONS: SEPARATING HYPE FROM REALITY
The buzz is unmistakable. The next technological wave is beginning to crest and blockchain is leading the way. Advocates claim it will revolutionize trust on the internet and, counterintuitively, lead to more privacy for individuals. Detractors have concerns about misuse, security and what the overall socioeconomic impact may be of blockchain being deployed at scale. We talk about what blockchain is and how the technology works, discuss how it’s going to affect the association industry, and provide a roadmap for associations to use as they begin to help their members prepare for the impacts of this disruptive technology on their industries and professions.
DRIVE MEMBER LOYALTY WITH PERSONALIZED EXPERIENCES & PREDICTIVE ANALYTICS
Member satisfaction increases by 23% when members view your association as an early technology adopter. And personalization is essential to delivering better experiences, however, only 33% of members believe they receive personalized content. There is a growing expectation from members that organizations use their information to provide more personalized interactions. As technologies improve, there are more opportunities to deliver personalized, relevant experiences. In this session, we discuss real-world association examples of using technology and predictive analytics to take members’ experiences to new levels.
PUTTING MEMBERS IN THE DRIVER’S SEAT
From Amazon to Netflix, Dollar Shave Club to Blue Apron, subscription models make it exceptionally easy for consumers to access nearly anything they may need or want – and have it delivered right to their front door (or digital device). These companies offer a positive and valuable experience that is incredibly convenient, highly personalized – and profitable. They are data-driven, listen to their members and provide recommendations based on behavior patterns. We explore subscription models and the implications for the association membership space.
MIND THE GAP: ADVANCING THE WORKFORCE THROUGH ASSOCIATION EDUCATION
Do you know what education your association needs to offer to help emerging, mid-career and senior professionals both get and keep jobs in your industry? What evidence do you have to signal that your current learning programs are meeting this need? How can you better leverage your learning programs to support member career development? This session explores the importance of gathering 360-degree feedback about your association’s education portfolio, elements of a successful gap analysis, how to proactively fill those gaps to advance both the workforce and the profession, how to evolve and adapt to the learner needs, and how to mindfully connect learning offerings to best support each learner’s journey. Four speakers – a professional development consultant, a credentialing guru, a community-building specialist and a professional learning leader – provide their varied perspectives, first-hand experiences and sage advice.
THE FUTURE IS NOW — GET READY TO WORK IT
Ping Pong tables and free food are nice, but don’t count on those perks to attract the highly skilled teams associations need for future success. Technology puts the workplace on overdrive, reshaping what it means to be an employer and to be employed. Rob Miller, Stuart Meyer, Kevin Ordonez and Sharon Rice have over 20 years of experience advising associations on how to maximize technology for improved strategy and operation. They discuss what you and your association need to know about the freelance economy, opportunities for associations to develop specific value propositions for freelance professionals in their fields, and why associations need to become more comfortable about hiring freelance workers to meet their staffing needs.
TOP INSIGHTS FROM THE ASAE TECHNOLOGY COUNCIL
The amount of technology change we see in our everyday lives is astounding. How do these changes affect your organization’s technology strategy? Which technologies should be on your radar? What should you be experimenting with? How do you help you members navigate the technology landscape? Join a few current and past members of ASAE’s Technology Council as they explore these questions and talk about their technology strategies for now and into the future.
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A collective ecosystem of purpose-driven companies bringing together the best tech and market expertise to accelerate innovation.
The official community for association industry professionals in Colorado working to educate diverse audiences as to the significance and value of associations.
Philippine’s Council of Associations and Association Executives serving the interest of institutions and professionals.
First European association supporting and representing association management professionals in Europe.
Serving as the professional society for those within the Association Management Profession within the AfricanContinent.
The Asia-Pacific Federation of Association Organizations is a regional network of national membership organizations of associations.
ACE is a cross-functional group of association executives with a passion for thinking entrepreneurially.
.orgCommunity is a collective of experienced association and nonprofit executives interested in nurturing innovation to stimulate organizational sustainability.
PPN provides strategies and solutions to improve corporate partnership and sponsorship programs for associations and not-for-profit organizations.
MSAE is the association for associations in Michigan! Their mission is to ensure a knowledgeable, professional and successful association community.
GSAE is the association of associations in Georgia! It aims to create meaningful and diverse opportunities for their members to connect with each other.
Partnering with purpose-driven organizations to produce virtual events that foster meaningful conversations.
A feedback automation platform that helps engage your members and staff by driving a continuous stream of feedback 365 days a year.
CE21 is powering this virtual event and provides LMS and webcasting services for associations worldwide.
Snöball is an influencer marketing tool that we use to help our speakers, partners, and attendees share the event through personalized landing pages.
Affinipay is a financial technology company, creating payment-based practice management tools for professional service markets. Power your payments now!
PerByte offers high quality software consulting for associations and nonprofits.
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