Engage People

Jul
10

How advocacy fits into your organization’s fundraising strategy, and other top read association articles this week

Everyone loves a good secret weapon, and it seems association professionals really love the kind that’ll help in producing great content. That’s perhaps why a webinar tops our list of the Friday 5.  Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s […]

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Jul
03

4 ways nonprofits are changing, and other top read association articles this week

Every Friday, we pull five articles our audience liked most from our weekly newsletter to help us all keep up with what’s trending. This week? You’ve got leadership in mind. Starting with tips and tricks to find a mentor, thought leadership from your favorite SURGE speakers and seeking trends in philanthropy, association professionals were all […]

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Jul
02

Advocating for your mentee – dos and don’ts

Stepping into the role of mentor means more than just giving advice. It means taking interest in the goals of your mentee and using your skills and experience to help them achieve these goals. In many cases, the relationship between mentor and mentee grows to become not only a source for professional advancement, but also […]

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Jul
01

How to feel comfortable on camera

Zoom meetings are a daily presence in your professional life. The chances of that changing soon are slim, especially as people start to realize virtual events and meetings are more cost-effective and time-efficient, said Dr. Laura Sicola, founder of Vocal Impact Productions and host of the podcast “Speaking to Influence.” Once you’ve accepted that, it’s […]

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Jun
30

The best things we learned from SURGE Connect

Earlier this month we hosted our annual three-day virtual conference, SURGE Connect, where leaders from across the association industry shared thoughts, ideas and problem-solving innovations with hundreds of attendees. We’ve compiled a list of some of the best things we learned from our SURGE Connect speakers: “Until you hear from your stakeholders that … you’re […]

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Jun
24

Want to keep your members? Make it easy to cancel

In many cases, canceling or downgrading a subscription or membership is a frustratingly long and complicated process in an effort by organizations to dissuade their customers from leaving. “It is always hard to lose a customer, especially if you put a lot of effort into getting them to sign up for your products/services in the […]

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Jun
23

Bringing the magic to virtual meetings

As some of us return to work in a modified office environment and others plan to continue to work from home, virtual meetings will continue to be a distinct facet of our reality. Whether it’s a simple video chat with your team or a multi-day virtual conference like SURGE Connect, you likely have a plethora […]

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Jun
18

10 tips to bring your Zoom events to life

The shift to online meetings has exposed a number of weaknesses in how we present material.  Public speaking isn’t easy at the best of times but the new considerations that accompany a Zoom reality are sabotaging even seasoned pros. Bad lighting, a loss of personal connection, and a flat screen interface may seem impossible to […]

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Jun
11

3 Organizations Using Creative Social Media in Light of COVID-19

Tensions run high as the world deals with the effects of COVID-19. Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences.  Let’s take a look at these three organizations and see what we can learn: The National Cowboy & Western […]

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Jun
10

Ready to talk about racism at work? Here’s where to start

In all 50 American states and in over 15 countries, protests continue over the systematic oppression of Black people. Intentional or not, racism happens every day in all facets of life. With the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more, staying silent on these acts is no longer an option. […]

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