Engage People

Aug
21

Engagement tops association headlines this week

Reorganizing your priorities, the art of storytelling and how one association gained a cult following in just six months — these are the top headlines for association professionals this week.  Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. How do we come up with […]

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Aug
21

4 ways for your staff to volunteer virtually

Going from an office of 30 to an office of one can really make a dent in the staff camaraderie.  Teams that used to lunch together now Zoom together, and it’s not at all the same thing.  Due to COVID-19, many employees and employers are still working remotely, staring into the void and having conversations […]

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Aug
20

How a successful association sets goals

Every association needs a road map of goals to get closer to its purpose or mission. But a successful association sets these goals by being crystal clear about expectations and creating ways to monitor progress. You may have heard of the SMART goals. The acronym stands for  specific, measurable, achievable, relevant,  and time-bound. It’s an […]

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Aug
19

3 ways to remotely boost your advocacy engagement

Now more than ever, associations are using their voices to stand up for what they believe in. However, one thing has been holding many back: the inability to gather for their causes. With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult, many associations have turned to social media […]

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Aug
18

Why your association needs storytelling

The pandemic has changed the way businesses and associations operate. No more in-person events. No more face-to-face meetings.  But in the absence of face-to-face meetings, in the absence of that irreplaceable one-on-one time, you can develop something essential to your association’s success: Your story. Who are you? What does your association do? It’s not just […]

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Aug
17

Want to build a Facebook group? Take our workshop!

When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap.  That’s why so many organizations have moved to or doubled down on online communities to connect with their audience. The questions now are how do we successfully run online communities, and is Facebook the best place for them?  […]

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Aug
17

Why a members-only model might be holding your association back

Picture this: It’s Friday night, and you’re walking home through a city. Your commute takes you past a high brick wall with ivy spilling over the top. You can’t see beyond the wall, but you can hear the sounds of a dinner party taking place in the garden beyond. There’s laughter, glasses clinking, and the […]

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Aug
14

Great conversations top this weeks Friday 5

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. This week, we’re getting back to the basics. Starting off with communication skills and ending with philanthropy practices to avoid, association professionals are interested in key advice. How do we come up with this list? […]

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Aug
12

How a brand new association got 1.3 million to act

By definition, independent venues figure things out on their own, and they almost never ask for help. But when COVID-19 began spreading across the country, independent venue operators were forced to close their doors on the large groups of people their businesses rely on and realized that, without help, they would not survive. It was […]

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Aug
12

Why engagement should be your association’s primary goal

Associations were once at the heart of many professionals’ social lives. Take London’s Royal Society, for instance. Founded in 1660, the Royal Society published many of the world’s most crucial scientific papers in its signature peer-reviewed journal. From Isaac Newton to James Cook, the Royal Society’s members were responsible for paradigm-shifting discoveries. Today, however, people […]

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