Engage People

Nov
04

What Lady Gaga can teach your association

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone.  Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews, walking […]

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Oct
24

Why your association needs an operating system

When most of us hear the phrase “operating system,” what first comes to mind is likely something your phone did while you were sleeping. You woke up in the morning, sleepily reached a hand over to silence a buzzing alarm clock and realized that things looked a little different.  At first, you might feel a […]

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Oct
16

Want creative solutions? Then get creative about finding them

It can be pretty hard to ask for help.  But what if, every time you needed it, you got to ask a room full of the smartest, most creative, eager-to-help friends?  That’s exactly what some organizations are doing through open innovation.  Consider an example laid out by SURGE Growth keynote speaker Safi Bahcall in his […]

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Oct
15

Planning with small teams to meet big expectations

I’m part of an incredible team, small but nimble, with the Society for Healthcare Epidemiology of America (SHEA). By working in this environment, it has allowed us to stay constant in our communication, ensure staff flexibility, and reduce the departmental silos inherent in larger organizations. The small dynamic staff has enhanced our ability to work […]

By Jessica Johnson | Engage People
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Sep
26

How to make sure ‘crazy’ ideas get a chance to succeed

In September 1922, Leo Young and Hoyt Taylor set up a radio transmitter on the edge of the US Naval Air Station outside Washington, D.C.  The pair were testing out whether high-frequency radio could help ships communicate, but instead they accidentally discovered a new way to detect enemy ships on the water. In a letter […]

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Sep
24

What 1 association learned from launching its first LMS

In my first few days at LeadingAge, an association of nonprofit aging services providers, I was googling “what is an LMS?” I had been hired in a new role to assist in growing LeadingAge’s “distance” learning offerings.  I had worked at smaller aging nonprofits, none of which had a robust online learning platform. I not […]

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Sep
19

SURGE Growth registration now open

It’s no secret the association industry faces new challenges and market disruption as the world around it is made all the more complex by technological change and globalization. But did you know all of those challenges are actually opportunities? How the association industry reacts today will determine our future, and there’s only one way to tackle […]

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Sep
17

Ready to grow? 4 books to get you started

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development.  As the author of “Mastering the Rockefeller Habits” and the later update “Scaling Up: Mastering the Rockefeller Habits 2.0,” Harnish knows the value of making a plan and sticking to […]

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Sep
10

If you prove your value, members will invest

When I was a sophomore in college, I was recruited by a little known agency to work full-time. To this day, I give that agency credit for giving me the best sales training I could ever have in my life. My job involved doing thorough research. I learned to really look at so many different, […]

By Tamela Blalock | Engage People
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Sep
05

How to tell if your non-dues revenue programs are worth it

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much  mission impact is perceived to be achieved by board members, staff, […]

By Kelly Turner | Engage People
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