Engage People

Nov
10

How to create partnerships for your chapter toolkit

This excerpt is from chapter 4 of the free eBook, “How to Create a Project Toolkit for Your Local Chapters.” In this one, I discuss partnering with chapters and creating a toolkit implementation pyramid: While you have some representatives on your development team, your outreach to the chapters is not done. Someone in the group […]

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Nov
07

Why creating an online community is like planning a party

I remember when I first took on the task of managing AssociationSuccess.org. In trying to fathom the role, I concluded – quite simply – that my job was to keep the conversation going. “Easy enough,” I thought to myself. After all, if anyone has ever sat next to me at a dinner table, they know […]

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Nov
04

Why it’s important your association becomes a habit

Engagement is a huge topic within the association industry. And for good reason. Our associations have tremendous value to offer, but we’re having some trouble catching (and keeping!) attention in an environment that is so rapidly transforming. As a behavioral designer, Nir Eyal is an expert on the psychology of habits. We’ve brought him into […]

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Oct
25

How to manage your chapter toolkit team

This excerpt is from chapter 3 of the free eBook: How to Create a Project Toolkit for Your Local Chapters. Once you have determined the subject of the toolkit, you need to gather your stakeholders. In my experience toolkits are most successful when they are developed by a representative group. So for the chapter media toolkit […]

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Oct
21

3 insights from a behavior designer

I first came across the work of Nir Eyal when his book “Hooked: How to Build Habit-Forming Products“ was selected for the AssociationSuccess.org book club. He spent years researching products that form habits and determining the correlation between them. What does he mean by habits? When you’re sitting in a waiting room with nothing to do, […]

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Oct
06

How to make an association member keep coming back

Have you ever put any thought into the products that are now habits for you? Think Twitter, Facebook and even email. There was a point in time when you didn’t know they existed, and now you use them every day. How did they make it into your life, and why weren’t they abandoned at some […]

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Oct
05

How to create a chapter toolkit

This is an excerpt from the free eBook, “How to Create a Project Toolkit for Your Local Chapters” An often overlooked resource at the national level of an association is the value and impact of its chapters. While the relationship between the national and local levels can take many forms, ultimately both share the common […]

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Sep
06

What The Book of Mormon Taught Me About Association Management

Editor’s Note: I attended Sheri’s session at ASAE16 and found the insights from her panelists to be invaluable, so I asked her to write an article summing up the points. For ASAE16 I thought about using a symbol of the Salt Lake City as a metaphor for associations—winter sports, mountains, Mormons. Since I had just […]

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Aug
30

4 Lessons on The Membership Economy

Have you noticed lately how many organizations are joining the Membership Economy? Netflix and Amazon are two obvious examples, but more and more private sector companies are seeing the potential of unlocking a forever transaction through membership. As an association, this is how you’ve been doing things from the very beginning, which is why you’ve had so […]

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Aug
23

The 4 skills associations should be teaching

Marketing associations share best practices for leveraging social media. State bar associations develop sessions on the new statutes. Associations for HR professionals teach about Affirmative Action. We are really good at teaching profession-specific skills. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can […]

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